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Facebook finds new way to wring hundreds from users

A gift card? For me? You shouldn't have, Mark!

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Facebook has finally found a way to get its users to hand over hundreds of dollars, by creating its own gift cards.

The US-only cards (the URL facebook.com/fbcard doesn’t work in Vulture South and presumably also has trouble in other nations) allow one to pump a gift card full of credit that can then be spent at just four stores: Jamba Juice, Olive Garden, Sephora, and Target.

Initial purchases and top-ups can be made on Facebook, which of course uses its mighty friending engine to point out who was kind enough to send you some cash so you can Like them more in return.

There is, inevitably, an app for that baked into Facebook.

Facebook's gift card

A Facebook gift card? You shouldn't have.

There’s no mention of when or if the cards will become available elsewhere, but as the card pictured by Facebook is issued by Discover and that operator’s products are seldom seen beyond the US, the rest of the world will have to do without the card until Facebook tees up another financial services partner. The full explanation for the card can be found here. ®

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Less social than worms

I hope I never recieve a "virtual" greeting card, I find it completely impersonal, thoughtless,tasteless and downright cheap.

People really need to start developing their people skills again. I get the feeling that worms live a more social life than half of the FB/ Socila Media crowd.

Isn't it ironic that the "Social" media crowd spend so much time in Virtual LaLa land where there are no people.

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Anonymous Coward

Because I trust FB...

...with my money. And handling a gift card.

A few weeks ago I bought an Amazon gift card for a friend, and it asked me if I wanted to send it to them by FB. "Why not," says I, reasoning that he's a [too] frequent user there. Bought and checked off my list.

A week and a half later, I realize he never said thanks (he usually does) - quick phone call, and "I figured you just didn't get me anything this year."

Lost. Gone. Happy unbirthday to him.

Went to Amazon's site and "re-delivered" it via e-mail....came right through.

No thanks.

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Paypal

Gift Cards genarally are pointless - no care taken in gift selection and limited choice where to spend it - the worst of both worlds.

Couple that with having to be on facebook AND the limited choice of 4 stores - total fail

With just someones email address (remember those?) you can dump £20 in their paypal account and send them an email saying "Happy bithday mate! - Get yourself a £20 whore, or 20 £1 whores" or whatever.

Paypal dont brag about this though, they know transferring money as a gift is the same as any other reason

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