Feeds

We're not making this up: Apple trademarks the SHOP

Rectangular tables protected, no word on rounded corners

Intelligent flash storage arrays

After trademarking the leaf and patenting the rectangle, Apple has outdone itself by trademarking the shop.

The US Patent and Trademark office last week granted Apple's application to trademark a retail store featuring computers. It is the "distinctive design and layout" that Apple now holds the unique design rights to, thanks to US Trademark 85036990. The application to exclusively own this particular store arrangement - specifically "rectangular tables arranged in a line" - was filed in December 2010 and granted on 22 January 2013.

A line drawing and a photo detailing the "distinctive layout" are included in the submitted paperwork:

Image from Apple's retail store trademark application, credit USPTO

A drawing Apple used to illustrate its retail store trademark

Apple hasn't trademarked having a floor, walls or lights, but details of the storefront, the shelves, the arrangement of the tables and the position of the products are now the iPhone maker's intellectual property. Apple described just what features are included in the mark:

Rectangular tables arranged in a line in the middle of the store parallel to the walls and extending from the storefront to the back of the store.

Shelves and stools set beneath a table are also included:

There is multi-tiered shelving along the side walls, and a oblong table with stools located at the back of the store, set below video screens flush mounted on the back wall.

The placement of various items is considered part of the overall mark too.

The emergence of copycat Apple Stores in China likely prompted Apple to file for protection, and the US trademark states that Apple filed an international application for the trademark in 19 other countries including China, Russia, Turkey and several Euro countries. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.