Feeds

We're not making this up: Apple trademarks the SHOP

Rectangular tables protected, no word on rounded corners

Gartner critical capabilities for enterprise endpoint backup

After trademarking the leaf and patenting the rectangle, Apple has outdone itself by trademarking the shop.

The US Patent and Trademark office last week granted Apple's application to trademark a retail store featuring computers. It is the "distinctive design and layout" that Apple now holds the unique design rights to, thanks to US Trademark 85036990. The application to exclusively own this particular store arrangement - specifically "rectangular tables arranged in a line" - was filed in December 2010 and granted on 22 January 2013.

A line drawing and a photo detailing the "distinctive layout" are included in the submitted paperwork:

Image from Apple's retail store trademark application, credit USPTO

A drawing Apple used to illustrate its retail store trademark

Apple hasn't trademarked having a floor, walls or lights, but details of the storefront, the shelves, the arrangement of the tables and the position of the products are now the iPhone maker's intellectual property. Apple described just what features are included in the mark:

Rectangular tables arranged in a line in the middle of the store parallel to the walls and extending from the storefront to the back of the store.

Shelves and stools set beneath a table are also included:

There is multi-tiered shelving along the side walls, and a oblong table with stools located at the back of the store, set below video screens flush mounted on the back wall.

The placement of various items is considered part of the overall mark too.

The emergence of copycat Apple Stores in China likely prompted Apple to file for protection, and the US trademark states that Apple filed an international application for the trademark in 19 other countries including China, Russia, Turkey and several Euro countries. ®

The essential guide to IT transformation

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.