Feeds

We're not making this up: Apple trademarks the SHOP

Rectangular tables protected, no word on rounded corners

Next gen security for virtualised datacentres

After trademarking the leaf and patenting the rectangle, Apple has outdone itself by trademarking the shop.

The US Patent and Trademark office last week granted Apple's application to trademark a retail store featuring computers. It is the "distinctive design and layout" that Apple now holds the unique design rights to, thanks to US Trademark 85036990. The application to exclusively own this particular store arrangement - specifically "rectangular tables arranged in a line" - was filed in December 2010 and granted on 22 January 2013.

A line drawing and a photo detailing the "distinctive layout" are included in the submitted paperwork:

Image from Apple's retail store trademark application, credit USPTO

A drawing Apple used to illustrate its retail store trademark

Apple hasn't trademarked having a floor, walls or lights, but details of the storefront, the shelves, the arrangement of the tables and the position of the products are now the iPhone maker's intellectual property. Apple described just what features are included in the mark:

Rectangular tables arranged in a line in the middle of the store parallel to the walls and extending from the storefront to the back of the store.

Shelves and stools set beneath a table are also included:

There is multi-tiered shelving along the side walls, and a oblong table with stools located at the back of the store, set below video screens flush mounted on the back wall.

The placement of various items is considered part of the overall mark too.

The emergence of copycat Apple Stores in China likely prompted Apple to file for protection, and the US trademark states that Apple filed an international application for the trademark in 19 other countries including China, Russia, Turkey and several Euro countries. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?