Feeds

Surface left on shelves as world+dog slurps up small slates

Knife brought to gunfight, etc, etc

Build a business case: developing custom apps

Half a million Microsoft Surface tablets may be gathering dust on shop shelves, it has been claimed.

Market watcher IHS iSuppli reckons Microsoft shipped 1.25 million Surface tablets into the resale channel during Q4 2012. However, only 55 to 60 per cent of those Windows RT-based devices were purchased by punters.

That means there were 500,000 to 562,500 Surface tablets awaiting sale to consumers at the end of the quarter.

Separately, IDC, another market watcher, said it calculates some 52.5 million tablets shipped from vendors during Q4. That would leave Microsoft with a market share of no more than 2.4 per cent, if the IDC and iSuppli estimates are correct.

They can't both be right, though. IDC reckons Microsoft shipped just 900,000 Surfaces into the IT distribution channel, 28 per cent fewer than iSuppli suggested Redmond had released. IDC’s estimate puts Microsoft’s market share at 1.7 per cent, just behind Barnes & Noble’s 1.9 per cent.

“Reaction to the company's Surface with Windows RT tablet was muted at best,” was how IDC’s Ryan Reith put it. Redmond’s mistake: releasing a large-size tablet just as world+dog were realising they want smaller ones.

IDC puts Apple’s share at 43.6 per cent, ahead of Samsung (15.1 per cent), Amazon (11.5 per cent), Asus (5.8 per cent) and B&N.

Asus's share was lifted by shipments of Google’s Nexus 7 tables, which it manufactures and which were heavily promoted by the internet advertising giant in the run-up to Christmas. Look at the year-on-year change: 600,000 Asus tablets shipped in Q4 2011, leaping to 3.1 million units in Q4 2012.

Only Samsung came close to that 402.5 per cent growth - the Korean company’s shipments jumped 263 per cent year on year, rising from 2.2 million to 7.9 million. Apple’s shipments grew a more modest 48.1 per cent, rising from 15.1 million units to 22.9 million. Amazon’s shipments rose less impressively, going from 4.7 million to 6.0 million, an increase of 26.8 per cent.

B&N was the only top-five player showing a decline: shipments slipped 27.7 per cent year on year, falling from 1.4 million units in Q4 2011 to 1.0 million in Q4 2012, though its market share jumped sequentially, from 0.7 per cent in Q3 2012.

Amazon’s share rose sequentially too, from 8.3 per cent, but Apple’s was down (from 46.4 per cent) as was that of Asus (from 7.8 per cent), and Samsung saw no change quarter on quarter. ®

Build a business case: developing custom apps

More from The Register

next story
The agony and ecstasy of SteamOS: WHERE ARE MY GAMES?
And yes it does need a fat HDD (or SSD, it's cool with either)
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Just in case? Unverified 'supersize me' iPhone 6 pics in sneak leak peek
Is bigger necessarily better for the fruity firm's flagship phone?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.