Feeds

Car dashboards get Nokia HERE without a phone in sight

Google might have a Kai but Nokia is driving Toyota

Providing a secure and efficient Helpdesk

Nokia's recently rebranded mapping platform HERE will be slipped in front of the wheel on Toyota cars from next year, staking a claim in the next mobile battleground.

The deal with Toyota only covers vehicles in Europe, Russia and the Middle East, for the moment, but should see cars packing Nokia's maps, and location-based advertising, rolling onto forecourts early next year as part of Toyota's Touch & Go platform.

Google has already grabbed dashboard space in US models from Kia and Hyundai, but the business will be a big one as cars all become connected (mandated across Europe by 2015) and drivers come to rely on their navigation system to tell them where they'd like to go as well as how to get there.

Nokia's platform, Nokia Local Search for Automotive, has the usual peer-reviewed recommendations and ratings, with businesses eventually able to buy their way into prominent placement, which is the point of the whole thing.

Peer-reviewed local search is generally considered to be the next big thing, and at its best it should enable good small businesses to compete with big chains that trade on their reputation for mediocre, but not bad, service. People eat in McDonalds because they know what they're going to get, not (generally) because they like it very much - and local recommendations should change that. Or not, as peer-review pioneer Yelp has demonstrated time and time again, notably being accused of extortion and seeing its reviewers taken to court.

But regardless of how good the reviews are, they're coming to dashboards everywhere, so car buyers will soon have a Nokia/Google choice to add to their options. ®

Internet Security Threat Report 2014

More from The Register

next story
Microsoft on the Threshold of a new name for Windows next week
Rebranded OS reportedly set to be flung open by Redmond
SMASH the Bash bug! Apple and Red Hat scramble for patch batches
'Applying multiple security updates is extremely difficult'
Business is back, baby! Hasta la VISTA, Win 8... Oh, yeah, Windows 9
Forget touchscreen millennials, Microsoft goes for mouse crowd
Apple: SO sorry for the iOS 8.0.1 UPDATE BUNGLE HORROR
Apple kills 'upgrade'. Hey, Microsoft. You sure you want to be like these guys?
ARM gives Internet of Things a piece of its mind – the Cortex-M7
32-bit core packs some DSP for VIP IoT CPU LOL
Lotus Notes inventor Ozzie invents app to talk to people on your phone
Imagine that. Startup floats with voice collab app for Win iPhone
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.