Feeds

Mayer! predicts! mobile! personalized! future! for! Yahoo! at! Davos!

Yahoo! surfing 4th wave, she tells World Economic Forum

Secure remote control for conventional and virtual desktops

Marissa Mayer has given an extended interview on her future plans for Yahoo! in which she said the company is ideally positioned to catch what she calls the "fourth wave" of the internet.

Yahoo! was the first stage of internet development, i.e. internet directories, Mayer said during an interview with Bloomberg at the World Economic Forum in Davos. Then came the search wave, then social, and now the fourth wave is kicking in: mobile.

"That's all happened in about 15 years, four major technology shifts that changed who the big players are," she said. "There's always room for disruption."

The company has been investing in mobile technology and is optimizing itself for smartphone and tablet users, she said, and the results would be higher usage rates for Yahoo! and a better user experience.

Part of that was down to what she called the "interest graph," which would connect people who not only are linked by places or relationships, but by a commonality of interests. This would let Yahoo! personalize your internet content based on what other people with similar interests like.

This sounds suspiciously like Facebook's Social Graph function, which began a very limited beta this week. But Facebook has more of this kind of personal data than any other company, and Zuckerberg has said his gang is having problems correlating data. If Facebook's got problems then how will Yahoo! fare, El Reg wonders.

The Yahoo! interest graph would lead to a more personalized service, she said. People would have to share more information to make it work, but it would be worth it, she promised.

"Privacy is always something users should consider, but it's a trade-off," she said. "When you give up some personal information you get some functionality in return. For me the core concepts of privacy online are transparency, choice and control."

She envisaged an industry standard on personal information, in the form of a clear statement of what is being shared and a set metric for taking one's personal information off one system and adding it to another.

The interest graph would take Yahoo! "back to its roots" she said, by ordering information on the internet in a way that best suits its users. Yahoo! was executing now to get this in place, she said, and the results should bring the company back up the roster of internet power-brokers. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.