Feeds

Tablets aren't killing ereaders, it's clog-popping wrinklies - analyst

Market dying... literally

High performance access to file storage

Don’t blame the tablet computer for the demise of the ebook reader. Instead, look no further than aged users who are inconveniently - for Amazon, Sony, Barnes & Noble, Kobo et al - kicking the bucket.

That’s the claim made by ABI Research, a market watcher which has been tracking the ereader business for more than 10 years. ABI’s argument, derived from examining various territories and the people within them who buy these devices, is that most of the world’s ereader shipments are going into the US, where many of the consumers buying them are of ever more advancing years.

Oldies deaths rise, e-reader sales fall

How Boomer mortality may affect e-reader sales

The ebook reader has proved particularly popular with so-called baby boomers - people born in the US during the late 1940s and early 1950s - and these increasingly wrinkly readers are now popping their clogs in ever greater numbers.

The upshot: significantly declining demand for ereaders no matter how many tablets are sold.

“Tablets have little to do with the trajectory of dedicated digital readers,” writes ABI senior practice director Jeff Orr. “The facts are that the US market continues to dominate [world] ereader shipments, and an ageing Baby Boomer population looking to replicate the print reading experience is a waning audience.

“If other world regions do not successfully organise digital publishing markets, the dedicated ereader market will go away without regard for adoption of tablets and other mobile devices.”

Amazon and co, then, need to gather their oldies while they may - or conquer mortality. Younger buyers in established ereader markets will eventually go grey, of course, but by the time they are of sufficiently mature years to find themselves in the demographic of consumer who might once have selected such a device, they will be so accustomed to using tablets not only for reading but also for a wide range of tasks and applications, it will never occur to them to use something else. ®

High performance access to file storage

More from The Register

next story
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.