Feeds

Tablets aren't killing ereaders, it's clog-popping wrinklies - analyst

Market dying... literally

3 Big data security analytics techniques

Don’t blame the tablet computer for the demise of the ebook reader. Instead, look no further than aged users who are inconveniently - for Amazon, Sony, Barnes & Noble, Kobo et al - kicking the bucket.

That’s the claim made by ABI Research, a market watcher which has been tracking the ereader business for more than 10 years. ABI’s argument, derived from examining various territories and the people within them who buy these devices, is that most of the world’s ereader shipments are going into the US, where many of the consumers buying them are of ever more advancing years.

Oldies deaths rise, e-reader sales fall

How Boomer mortality may affect e-reader sales

The ebook reader has proved particularly popular with so-called baby boomers - people born in the US during the late 1940s and early 1950s - and these increasingly wrinkly readers are now popping their clogs in ever greater numbers.

The upshot: significantly declining demand for ereaders no matter how many tablets are sold.

“Tablets have little to do with the trajectory of dedicated digital readers,” writes ABI senior practice director Jeff Orr. “The facts are that the US market continues to dominate [world] ereader shipments, and an ageing Baby Boomer population looking to replicate the print reading experience is a waning audience.

“If other world regions do not successfully organise digital publishing markets, the dedicated ereader market will go away without regard for adoption of tablets and other mobile devices.”

Amazon and co, then, need to gather their oldies while they may - or conquer mortality. Younger buyers in established ereader markets will eventually go grey, of course, but by the time they are of sufficiently mature years to find themselves in the demographic of consumer who might once have selected such a device, they will be so accustomed to using tablets not only for reading but also for a wide range of tasks and applications, it will never occur to them to use something else. ®

SANS - Survey on application security programs

More from The Register

next story
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
True optical zoom coming to HTC smartphone cameras
Time to ditch that heavy DSLR? Maybe in a year, year and a half
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Leaked photos may indicate slimmer next-generation iPad
Will iPad Air evolve into iPad Helium?
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.