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Original URL: http://www.theregister.co.uk/2013/01/25/amazon_buy_natural_sounding_robot_company_ivona/

Amazon: IVONA bevy of 'all natural' blabber babes to beat Siri

Look out, Apple - Voice of Kindle now owned by book-slingers

By Anna Leach

Posted in Financial News, 25th January 2013 11:17 GMT

Free whitepaper – Hands on with Hyper-V 3.0 and virtual machine movement

Amazon bought text-to-speech company IVONA systems on Wednesday, the online book-floggers have announced. The acquisition fuelled rumours that Amazon, the quietest member of The Gang of Four [1], is planning a rival to Apple's talking assistant Siri.

Amazon announced the deal with Ivona Software yesterday on its website [2], but didn't specify how much it paid for the Polish company.

“IVONA’s exceptional text-to-speech technology leads the industry in natural voice quality, accuracy and ease of use," said Dave Limp, VP of Amazon Kindle.

Screengrab Ivona, Amazon's new buy

IVONA provides 'natural-sounding' robot voices

The Amazon Kindle Fire already packs IVONA software, used in the tablet's text-to-speech function. The acquisition could be a good way to bring a valuable partner in-house, and ramp up Amazon's supply of audio-books, or it could indicate bigger ambitions in interactive audio, an area staked out by Apple with its virtual voice-activated assistant Siri.

IVONA [3], a 12-year-old biz founded by two young Polish scientists from the University of Gdansk, aims to make text-to-speech bots sound natural, "lifelike and expressive".

[I]n spite of the many improvements TTS technology has made over the past few years, Text-to-Speech voices still have an artificial/synthetic sound, as the lack of expressiveness makes them less appealing. This normally makes listening to a text longer than a short sentence read aloud by a TTS voice quite difficult

IVONA says its software boffins have spent years spent studying hidden qualities of the voice - subvocalisation, accentuation, intonation - and cracking out algorithms that could code for the use of various inflections depending on the word's position in a sentence. This has resulted in some very pleasant-sounding robots that can read out any text in a way that sounds mostly natural. We like Brit voice Amy [4].

BrightVoice technology uses artificial intelligence algorithms, which with computer precision reflects the expression and any individual characteristics of the human voice. As a result, the synthesized speech is virtually indistinguishable from the professional voiceover recording.

IVONA offers 44 voices in 17 languages and has more in development. It even has two Welsh-speaking voices - available in either gender. ®