Feeds

Microsoft blasts PC makers: It's YOUR fault Windows 8 crash landed

Slab builders ignored Redmond, claims Reg source

Business security measures using SSL

'We couldn’t afford to make lots of product, lots of high-priced touch'

PC makers, though, are hitting back after Redmond's finger-pointing - countering that if they’d followed Microsoft’s advice they’d have ended up building very expensive tablets and would have been saddled with the costs of a huge piles of unsold units. Those who did buy Windows 8 PCs ultimately bought the cheap laptops not high-end Ultrabooks or hybrids.

One Reg source told us Microsoft isn’t blaming OEMs publicly, but doing so in private in meetings assisted with PowerPoint presentations. “There was a big debate, and we said: 'It’s not like that.' We couldn’t afford to make lots of product, lots of high-priced touch. We found people would look at nice high-end products and buy £299 devices instead,” the contact said.

The source also criticised the Hero PC and Featured PC programmes, calling the process "opaque".

The PC makers also blame Microsoft for sowing confusion with its Surface tablet. Among the manufacturers, it is perceived that the Microsoft-branded slab failed to educate users about the new touch user interface and distracted the software giant - leading to its failure to put adequate marketing muscle behind the launch of ordinary Windows 8 PCs.

The European launch of Windows 8 lacked the punch and focus expected by PC makers, as Microsoft focussed much of its efforts on the US and Surface.

“Microsoft is not blaming itself for not selling enough Surface, it’s blaming OEMs for not having enough touch-based product,” our supply chain source said.

The Reg asked Microsoft to comment on its sales in the final quarter of 2012. We also asked what the company believes is responsible for the fact Windows 8 didn't have a "significant" impact - as per Gartner's statement. El Reg also quizzed the firm on whether it believes more touch would help sales of PCs in Q1 and Q2 of 2013, and which steps Microsoft taking now.

Finally, we asked what guidance Microsoft had provided manufacturers.

In a statement attributed to Windows business planning general manager Bernardo Caldas, Microsoft said it works closely with hardware partners on a list of selected devices which it believes “people will love and that showcase the best of the Windows 8 user experience. This is not a new process for Windows”.

On those Q4 sales, Microsoft claimed 60 million Windows 8 licences had been sold to date - pointing to comments made by Windows division chief financial officer and chief marketing officer Tami Reller at a JP Morgan conference.

Microsoft did say that the figure of 60 million could be attributed to upgrades and sales to manufacturers – so not sales of actual PCs to the end user. Reller had claimed the 60 million was “roughly in line with where we would have been with Windows 7".

On the plans to help Q1 and Q2 sales and of a marketing reboot, Microsoft reckoned it was pleased with uptake of Windows 8 and said: “We work closely with our OEM partners to put a great hardware assortment that brings Windows 8 experiences to life at the center of our marketing campaigns – three key hardware refresh and selling timeframes for OEMs and Microsoft campaigns continue to be: spring, back to school and holiday.

"As market conditions evolve, we will continue to work in tandem with PC makers on creating successful and compelling campaigns.” ®

New hybrid storage solutions

More from The Register

next story
4K-ing excellent TV is on its way ... in its own sweet time, natch
For decades Hollywood actually binned its 4K files. Doh!
Oi, Tim Cook. Apple Watch. I DARE you to tell me, IN PERSON, that it's secure
State attorney demands Apple CEO bows the knee to him
Apple's big bang: iPhone 6, ANOTHER iPhone 6 Plus and WATCH OUT
Let's >sigh< see what Cupertino has been up to for the past year
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Get your Indian Landfill Android One handsets - they're only SIXTY QUID
Cheap and deafening mobes for the subcontinental masses
Apple's SNEAKY plan: COPY ANDROID. Hello iPhone 6, Watch
Sizes, prices and all – but not for the wrist-o-puter
A SCORCHIO fatboy SSD: Samsung SSD850 PRO 3D V-NAND
4Gb/s speeds on a consumer drive, anyone?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.