Feeds

Microsoft blasts PC makers: It's YOUR fault Windows 8 crash landed

Slab builders ignored Redmond, claims Reg source

SANS - Survey on application security programs

'We couldn’t afford to make lots of product, lots of high-priced touch'

PC makers, though, are hitting back after Redmond's finger-pointing - countering that if they’d followed Microsoft’s advice they’d have ended up building very expensive tablets and would have been saddled with the costs of a huge piles of unsold units. Those who did buy Windows 8 PCs ultimately bought the cheap laptops not high-end Ultrabooks or hybrids.

One Reg source told us Microsoft isn’t blaming OEMs publicly, but doing so in private in meetings assisted with PowerPoint presentations. “There was a big debate, and we said: 'It’s not like that.' We couldn’t afford to make lots of product, lots of high-priced touch. We found people would look at nice high-end products and buy £299 devices instead,” the contact said.

The source also criticised the Hero PC and Featured PC programmes, calling the process "opaque".

The PC makers also blame Microsoft for sowing confusion with its Surface tablet. Among the manufacturers, it is perceived that the Microsoft-branded slab failed to educate users about the new touch user interface and distracted the software giant - leading to its failure to put adequate marketing muscle behind the launch of ordinary Windows 8 PCs.

The European launch of Windows 8 lacked the punch and focus expected by PC makers, as Microsoft focussed much of its efforts on the US and Surface.

“Microsoft is not blaming itself for not selling enough Surface, it’s blaming OEMs for not having enough touch-based product,” our supply chain source said.

The Reg asked Microsoft to comment on its sales in the final quarter of 2012. We also asked what the company believes is responsible for the fact Windows 8 didn't have a "significant" impact - as per Gartner's statement. El Reg also quizzed the firm on whether it believes more touch would help sales of PCs in Q1 and Q2 of 2013, and which steps Microsoft taking now.

Finally, we asked what guidance Microsoft had provided manufacturers.

In a statement attributed to Windows business planning general manager Bernardo Caldas, Microsoft said it works closely with hardware partners on a list of selected devices which it believes “people will love and that showcase the best of the Windows 8 user experience. This is not a new process for Windows”.

On those Q4 sales, Microsoft claimed 60 million Windows 8 licences had been sold to date - pointing to comments made by Windows division chief financial officer and chief marketing officer Tami Reller at a JP Morgan conference.

Microsoft did say that the figure of 60 million could be attributed to upgrades and sales to manufacturers – so not sales of actual PCs to the end user. Reller had claimed the 60 million was “roughly in line with where we would have been with Windows 7".

On the plans to help Q1 and Q2 sales and of a marketing reboot, Microsoft reckoned it was pleased with uptake of Windows 8 and said: “We work closely with our OEM partners to put a great hardware assortment that brings Windows 8 experiences to life at the center of our marketing campaigns – three key hardware refresh and selling timeframes for OEMs and Microsoft campaigns continue to be: spring, back to school and holiday.

"As market conditions evolve, we will continue to work in tandem with PC makers on creating successful and compelling campaigns.” ®

Combat fraud and increase customer satisfaction

More from The Register

next story
WTF happened to Pac-Man?
In his thirties and still afraid of ghosts
Reg man builds smart home rig, gains SUPREME CONTROL of DOMAIN – Pics
LightwaveRF and Arduino: Bright ideas for dim DIYers
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Apple patent LOCKS drivers out of their OWN PHONES
I'm sorry Dave, I'm afraid I can't let you text that
Microsoft signs Motorola to Android patent pact – no, not THAT Motorola
The part that Google never got will play ball with Redmond
Slip your finger in this ring and unlock your backdoor, phone, etc
Take a look at this new NFC jewellery – why, what were you thinking of?
Happy 25th birthday, Game Boy!
Monochrome handset ushered in modern mobile gaming era
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.