Feeds

'Op! Op! Op!' Gangnam Style earns Google $8m

De gustibus non est disputandum

Beginner's guide to SSL certificates

Google has pulled in $8m from the over one billion YouTube views of Korean rapper – or K-pop entertainer, your call – Psy's Gangnam Style (강남스타일) video.

That stunning figure was revealed by Google senior VP and chief business officer Nikesh Arora during Tuesday's conference call with analysts and reporters after Google released its fourth quarter earnings report, which also revealed that the company brought in a total of $14.42bn in revenues for that quarter and $50.2bn for all of 2012.

While Psy's überpopular ditty's ad-generated revenue might seem impressive at first blush, Gangnam Style accounted for a mere 0.016 per cent of Mountain View's calandar-year haul.

What's more, as Quartz notes, Psy's take of that $8m was a cool $4m – which, we can only assume, is a far higher percentage of his 2012 take-home than Google's remaining $4m.

Gangnam Style – the "Mairzy Doats" of last year – has been viewed 1,233,872,169 times as of this writing, and surpassed Justin Bieber's "Baby" last November as the most-watched video in YouTube history. As of this morning, the Canadian moppet's music video lagged far behind 강남스타일 with a mere 823,774,667 views.

We'll leave it up to you, gentle reader, to divine what the popularity of those two song-and-dance acts reveal about the state of world culture. Your humble Reg reporter, however, would be more sanguine about global taste if the late Don Van Vliet's estate earned $4m for Captain Beefheart and His Magic Band's heartfelt rendition of "Old Fart At Play".

But alas, Old Fart videos have been viewed only around 15,000 times in their multiple YouTube iterations. Bieber and Psy – and Google – demonstrate a far better understanding of public predilections. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Special pleading against mass surveillance won't help anyone
Protecting journalists alone won't protect their sources
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.