Feeds

'Op! Op! Op!' Gangnam Style earns Google $8m

De gustibus non est disputandum

Beginner's guide to SSL certificates

Google has pulled in $8m from the over one billion YouTube views of Korean rapper – or K-pop entertainer, your call – Psy's Gangnam Style (강남스타일) video.

That stunning figure was revealed by Google senior VP and chief business officer Nikesh Arora during Tuesday's conference call with analysts and reporters after Google released its fourth quarter earnings report, which also revealed that the company brought in a total of $14.42bn in revenues for that quarter and $50.2bn for all of 2012.

While Psy's überpopular ditty's ad-generated revenue might seem impressive at first blush, Gangnam Style accounted for a mere 0.016 per cent of Mountain View's calandar-year haul.

What's more, as Quartz notes, Psy's take of that $8m was a cool $4m – which, we can only assume, is a far higher percentage of his 2012 take-home than Google's remaining $4m.

Gangnam Style – the "Mairzy Doats" of last year – has been viewed 1,233,872,169 times as of this writing, and surpassed Justin Bieber's "Baby" last November as the most-watched video in YouTube history. As of this morning, the Canadian moppet's music video lagged far behind 강남스타일 with a mere 823,774,667 views.

We'll leave it up to you, gentle reader, to divine what the popularity of those two song-and-dance acts reveal about the state of world culture. Your humble Reg reporter, however, would be more sanguine about global taste if the late Don Van Vliet's estate earned $4m for Captain Beefheart and His Magic Band's heartfelt rendition of "Old Fart At Play".

But alas, Old Fart videos have been viewed only around 15,000 times in their multiple YouTube iterations. Bieber and Psy – and Google – demonstrate a far better understanding of public predilections. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Hey Brit taxpayers. You just spent £4m on Central London ‘innovation playground’
Catapult me a Mojito, I feel an Digital Innovation coming on
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
EU probes Google’s Android omerta again: Talk now, or else
Spill those Android secrets, or we’ll fine you
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.