Feeds

Big Data about to bottom out, says Gartner

Users can't get no 'satisfiction', but they try, but they try, but they try ...

Application security programs and practises

Big Data hype has peaked and adopters are about to enter Gartner’s dread trough of disillusionment, says one of the firm’s analysts, Svetlana Sicular.

Hype about Big Data is certainly prevalent: here at Vulture South the term is often thrown around by vendors who in past years were content to describe their data-crunching products as offering ‘business intelligence’ or ‘business analytics’ tools. Big Data has even been suggested to us as applicable to small business, despite such organisations seldom possessing the infrastructure or expertise to put it to work.

Sicular says even enthusiasm for the tool most-often associated with Big Data – Hadoop – is waning, as despite good efforts they “… do not realize that they are ahead of others and think that someone else is successful while they are struggling.”

Lots are struggling, she says, because “they are disappointed with a difficulty of figuring out reliable solutions.” Sentiment analysis, a customer-mood-detecting technique often touted as a way to monetise user-generated content, is proving tough as vendors are yet to meet users needs.

“Difficulties are also abundant when organizations work on new ideas,” Sicular writes, especially when organisations try to link unstructured data sources.

Sicular offers the following as one case study of a Big Data user beginning to feel disillusioned:

“Several days ago, a financial industry client told me that framing a right question to express a game-changing idea is extremely challenging: first, selecting a question from multiple candidates; second, breaking it down to many sub-questions; and, third, answering even one of them reliably.”

Brent Spiner signed photo saying 'Big Data'

We've been waiting for an excuse
to use this photo for a while now

“Formulating a right question is always hard, but with big data, it is an order of magnitude harder, because you are blazing the trail (not grazing on the green field),” she adds.

Another reason for a loss of confidence in Big Data is that it does not deal in absolute but instead produces what Sicular describes as “a proof of your hypothesis with a certain degree of confidence” rather than a concrete answer. That kind of result means users need to be satisfied with what she calls “satisficing” solutions, “the first solution that appears good enough”.

Sicular therefore expects Big Data will get bad press for a while. Starting …. now! ®

Application security programs and practises

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.