Feeds

Big Data about to bottom out, says Gartner

Users can't get no 'satisfiction', but they try, but they try, but they try ...

Beginner's guide to SSL certificates

Big Data hype has peaked and adopters are about to enter Gartner’s dread trough of disillusionment, says one of the firm’s analysts, Svetlana Sicular.

Hype about Big Data is certainly prevalent: here at Vulture South the term is often thrown around by vendors who in past years were content to describe their data-crunching products as offering ‘business intelligence’ or ‘business analytics’ tools. Big Data has even been suggested to us as applicable to small business, despite such organisations seldom possessing the infrastructure or expertise to put it to work.

Sicular says even enthusiasm for the tool most-often associated with Big Data – Hadoop – is waning, as despite good efforts they “… do not realize that they are ahead of others and think that someone else is successful while they are struggling.”

Lots are struggling, she says, because “they are disappointed with a difficulty of figuring out reliable solutions.” Sentiment analysis, a customer-mood-detecting technique often touted as a way to monetise user-generated content, is proving tough as vendors are yet to meet users needs.

“Difficulties are also abundant when organizations work on new ideas,” Sicular writes, especially when organisations try to link unstructured data sources.

Sicular offers the following as one case study of a Big Data user beginning to feel disillusioned:

“Several days ago, a financial industry client told me that framing a right question to express a game-changing idea is extremely challenging: first, selecting a question from multiple candidates; second, breaking it down to many sub-questions; and, third, answering even one of them reliably.”

Brent Spiner signed photo saying 'Big Data'

We've been waiting for an excuse
to use this photo for a while now

“Formulating a right question is always hard, but with big data, it is an order of magnitude harder, because you are blazing the trail (not grazing on the green field),” she adds.

Another reason for a loss of confidence in Big Data is that it does not deal in absolute but instead produces what Sicular describes as “a proof of your hypothesis with a certain degree of confidence” rather than a concrete answer. That kind of result means users need to be satisfied with what she calls “satisficing” solutions, “the first solution that appears good enough”.

Sicular therefore expects Big Data will get bad press for a while. Starting …. now! ®

Internet Security Threat Report 2014

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
Simplify SSL certificate management across the enterprise
Simple steps to take control of SSL across the enterprise, and recommendations for a management platform for full visibility and single-point of control for these Certificates.