Feeds

Acer slashes book worth of brands by £76m

Value of Gateway, Packard Bell, eMachines and E-Ten cut

High performance access to file storage

Acer has slashed the book worth of PC brands in its stables by the tune of NT$3.5bn (£76.1m).

The write-down, relating to acquired firms including Gateway, Packard Bell, eMachines and e-Ten, will be seen in the 2012 annual report.

"This asset impairment evaluation has no impact on the business operation and working capital," Acer said in a statement.

Back in 2007 when Acer was riding high on strong demand for low-cost notebooks, it coughed $710m for Gateway, which itself had swallowed Packard Bell.

This was part of the firm's multi-brand strategy to tap up different types of customers and get all of them buying its kit.

The success of this ploy was questionable, certainly in the case of Gateway, and the brand was killed off a little over a year ago.

This is probably because Acer chose to slap the Gateway tag on its server tech - despite the fact that when Gateway pulled out of Europe in the early 2000s it was a consumer PC biz.

A snapshot of Acer's financials over the last three months indicates the firm continues to suffer from the dramatic slowdown in PC sales.

Turnover for October, November and December declined by double digits, the company's website reveals.

Acer was unavailable to comment further. ®

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.