Feeds

Acer slashes book worth of brands by £76m

Value of Gateway, Packard Bell, eMachines and E-Ten cut

Designing a Defense for Mobile Applications

Acer has slashed the book worth of PC brands in its stables by the tune of NT$3.5bn (£76.1m).

The write-down, relating to acquired firms including Gateway, Packard Bell, eMachines and e-Ten, will be seen in the 2012 annual report.

"This asset impairment evaluation has no impact on the business operation and working capital," Acer said in a statement.

Back in 2007 when Acer was riding high on strong demand for low-cost notebooks, it coughed $710m for Gateway, which itself had swallowed Packard Bell.

This was part of the firm's multi-brand strategy to tap up different types of customers and get all of them buying its kit.

The success of this ploy was questionable, certainly in the case of Gateway, and the brand was killed off a little over a year ago.

This is probably because Acer chose to slap the Gateway tag on its server tech - despite the fact that when Gateway pulled out of Europe in the early 2000s it was a consumer PC biz.

A snapshot of Acer's financials over the last three months indicates the firm continues to suffer from the dramatic slowdown in PC sales.

Turnover for October, November and December declined by double digits, the company's website reveals.

Acer was unavailable to comment further. ®

The smart choice: opportunity from uncertainty

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.