Feeds

Acer slashes book worth of brands by £76m

Value of Gateway, Packard Bell, eMachines and E-Ten cut

The Power of One Infographic

Acer has slashed the book worth of PC brands in its stables by the tune of NT$3.5bn (£76.1m).

The write-down, relating to acquired firms including Gateway, Packard Bell, eMachines and e-Ten, will be seen in the 2012 annual report.

"This asset impairment evaluation has no impact on the business operation and working capital," Acer said in a statement.

Back in 2007 when Acer was riding high on strong demand for low-cost notebooks, it coughed $710m for Gateway, which itself had swallowed Packard Bell.

This was part of the firm's multi-brand strategy to tap up different types of customers and get all of them buying its kit.

The success of this ploy was questionable, certainly in the case of Gateway, and the brand was killed off a little over a year ago.

This is probably because Acer chose to slap the Gateway tag on its server tech - despite the fact that when Gateway pulled out of Europe in the early 2000s it was a consumer PC biz.

A snapshot of Acer's financials over the last three months indicates the firm continues to suffer from the dramatic slowdown in PC sales.

Turnover for October, November and December declined by double digits, the company's website reveals.

Acer was unavailable to comment further. ®

Boost IT visibility and business value

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
Nadella: Apps must run on ALL WINDOWS – on PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
HP and Microsoft prove it again: Big Business Doesn't Create Jobs
SMEs get lip service - what they need is dinner at the Club
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.