Feeds

Smarm-bot Siri seeks side-splitting script-writer for charm transplant

Forget an Oscar or Bafta, Apple's offering the hottest writing gig in town

The essential guide to IT transformation

A witty writer is being sought to make Apple's voice-activated personal assistant software Siri spout super-scintillating backchat. The chatty iOS app, which attempts to answer any questions and obey commands spoken into Cupertino's latest iThings, is famous for its whimsical responses to fanbois.

Siri screenshots, screengrab Shit Siri Says

Examples of that sparkling dialogue, from the Shit Siri Says blog

Whoever lands the role of "Writer/Editor" for the software will help "evolve Siri as a distinct, recognisable character", according a newly posted job advert. Apple described the Siri character thus:

Siri’s known for ‘her’ wit, cultural knowledge, and zeal to explain things in engaging, funny, and practical ways.

Apple wants a writer capable of churning out "character-driven dialogue" and who will be able to help designers in "formulating utterances":

The ideal candidate is someone who combines a love for language, wordplay, and conversation with demonstrated experience in bringing creative content to life within an intense technical environment.

The full-time Cupertino-based job, posted on 9 January, was spotted by MIT's Technology Review, but it is not visible on Apple's careers page.

Siri's backchat has been a source of internet delight, although the voice-activated answers-engine has been more of a novelty than a game-changer in search. So far, anyway.

The focus on Siri's character, the development of its quirks, and the fact that the voice-recognition system isn't completely reliable yet, is the sort of thing expected from Apple of the 1990s rather than the shiny monolithic monster it is today.

As Technology Review points out, engineers and academics who focus on humour, mimicry and other conversational strategies - rather than building a computer system that can simply retrieve general knowledge - produce the biggest advances in developing human-like artificial intelligence. The yearly Loebner Prize tests put chatbots through the Turing Test - to see if their conversation partners can distinguish them from humans. ®

The essential guide to IT transformation

More from The Register

next story
Microsoft boots 1,500 dodgy apps from the Windows Store
DEVELOPERS! DEVELOPERS! DEVELOPERS! Naughty, misleading developers!
'Stop dissing Google or quit': OK, I quit, says Code Club co-founder
And now a message from our sponsors: 'STFU or else'
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Uber, Lyft and cutting corners: The true face of the Sharing Economy
Casual labour and tired ideas = not really web-tastic
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?