McDonalds burger app gives it to you straight from the horse's mouth
We're not flogging you dead horse, etc
Customer Success Testimonial: Recovery is Everything
As Britain spits out its dinner in disgust after admissions that “beef” burgers sold in some UK supermarkets contain horse DNA, down under in Australia punters can relax because there's now an app for that. Or rather for proving that there's no horse cantering about beneath the golden arches.
Stung by criticism it is a rapacious abuser of food producers and then sullies their output in waistline-inflating and artery-clogging ways, McDonalds Australia has tried of late to convince customers that its food is wholesome and nourishes both diners and the rural communities from which it is sourced.
The chain’s latest effort to do so is an iOS app, titled TrackMyMacca’s, which cleverly offers the chance put an iPhone camera to work scanning one’s burger. A spot of geolocation and some database lookups later, helped along by the free Wi-Fi present in Australian McDonalds, diners are offered basic information about the provenance of the meat, fish, bread, pickle and lettuce before them. Reassuring biographies of providers are also on offer.
The aim of the exercise is improving consumer confidence, as it is of course possible to send information about burgers to Facebook or send data to the golden arches to help them understand the campaign’s impact.
Would you like some fries with that Big Mac Data?
"Dead horse", as tomato sauce is often referred to by devotees of rhyming slang, appears not to be one of the ingredients for which the app will produce a history.
The way things are going in Britain, a quick ketchup to add that feature could be timely. ®
COMMENTS
Re: Please
I used to work for a company that supplied the meat to McDonalds. It's composed of two grades; 75VL & 85VL (VL = "Visually Lean")
This meat was all from the forequarter of the beef animal; flank, clod, shin. These are the cheaper cuts of meat as people prefer the hindquarters, but it is still very good meat (I really like a nice piece of brisket). All of the farms where the animals were raised had to reach really high standards; and they keep an astonishing amount of data on them. They are able to track each of the animals back through their ancestry for many generations; they know what they have been fed and what medical treatment they have received and this information is kept for years.
They take the two grades of meat and then mix them together in what is effectively a giant mincer to produce an homogenised product; so each burger should taste the same. BTW, the flavour comes from the fat, not from the flesh. Personally, I would rather eat the meat before they mash it all up; along with some vegetables and gravy. But that's just my personal preference.
(BTW, I'm not the one that downnvoted you; I do have a sense of humour; warped perhaps, but I don't see why you should be downvoted for making a joke)
To be honest...
..I'd rather eat a kilogram of horsemeat than anything from Macdonalds..
Re: To be honest...
Let me fix that:
"...and are very aware all eyes are on in them."
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