Feeds

Google sinks millions into plush new £1bn London HQ

Plus: Someone tell Choc Factory veep the web was born on Franco-Swiss border

Using blade systems to cut costs and sharpen efficiencies

Google's new digs in Blighty's capital - as widely expected - are being built in Kings Cross, London, the company has confirmed.

The world's biggest ad broker is reportedly sinking £650m into its new home.

The company's UK headquarters are currently in Victoria, but the lease for that building runs out in 2016.

It's been speculated that Google's new HQ, which is on a 2.4 acre plot at the Kings Cross Central development, will be worth a cool £1bn by the time work on it is completed.

Construction on the site will begin later this year on a building that will "range in height" from 7 to 11 storeys tall. Google said in a statement that its new London home won't disappoint its UK Oompa-Loompas who will apparently benefit from a "state of the art, flexible working environment".

google_hq_1

Google knows how to party like 4-year-olds as this covert snap obtained by El Reg from the firm's Covent Garden office shows

Meanwhile, Google's Northern and Central Europe veep Matt Brittin appeared to get his knickers in a twist about where the worldwide web was first hatched with this comment:

This is a big investment by Google, we’re committing further to the UK - where computing and the web were invented. It’s good news for Google, for London and for the UK.

Pedants will note the error: While a Brit - Sir Tim Berners Lee - did indeed invent the web, the magic didn't happen on Blighty turf.

As pointed out by Reg reader Jonathan: "The precise location at CERN is apparently an office in France with its entrance in Switzerland." ®

The Essential Guide to IT Transformation

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
Bose says today IS F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Amazon Reveals One Weird Trick: A Loss On Almost $20bn In Sales
Investors really hate it: Share price plunge as growth SLOWS in key AWS division
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.