Feeds

Disney World slaps pay-by-bonk stalker cuffs on grown-ups

Cashless payments mean parents cough more cash

Top 5 reasons to deploy VMware with Tegile

Disney World is going RFID, replacing tickets and wallets with pay-by-bonk wrist bands, and offering an enhanced service for those who want to be greeted by name around the park.

The basic service, MyMagic+, is an RFID wristband which identifies each punter, allowing them to store FastPasses and upload credit card details so they can buy stuff without thinking (more than $50 requires a PIN) - and so that Disney can stalk you around the park and "customise" the experience, or, more excitingly, so that Buzz Lightyear can greet you by name almost as if you really were an individual.

Radio tags in wristbands aren't new, and have replaced tickets in many parks around the US - Dolly Parton's DollyWood theme park launched (pre-paid) Sunny Money back in 2007 (making it easier to carry cash while wearing a swimming costume). But Disney's deployment in Florida (other sites to follow later) is significant not only because it is bigger than the others, but also because it will push the technology one step further than everyone else has done.

Virtual queuing is standard stuff these days, but with the My Disney Experience app (connected using the blanketing Wi-Fi), visitors will be able to schedule queuing time around meals, loo breaks and meetings with the costumed characters,. It will also ensure those characters know whose birthday it is, and let Disney know exactly how long you spent doing what.

For MyMagic+ isn't just about making it easier to spend money, though that's a significant motivation, it's also about tracking how people move around the park and what they spend time doing (queuing mostly, from our limited understanding of the venue).

All such places track crowds, using basic CCTV or more advanced tech from companies such as Path Intelligence, but that's anonymous, while Disney's approach will provide all the details.

The company is stepping carefully; the app allows granular control of what's shared at least until everyone gets comfortable with the idea of being greeted by name by a foam princess, and if it turns out that no one wants to share, it will still make spending money in the Magic Kingdom that little bit easier. ®

Security for virtualized datacentres

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Will BlackBerry make a comeback with its SQUARE smartphones?
Plus PC PIMs from company formerly known as RIM
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Google+ GOING, GOING ... ? Newbie Gmailers no longer forced into mandatory ID slurp
Mountain View distances itself from lame 'network thingy'
Vodafone to buy 140 Phones 4u stores from stricken retailer
887 jobs 'preserved' in the process, says administrator PwC
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.