Feeds

Facebook testing $100 fee to mail Mark Zuckerberg

Private messages at 'extreme price point'

Build a business case: developing custom apps

Got something you'd like to say to Mark Zuckerberg? The Facebook CEO still maintains a profile on the social networking site he founded, but beginning on Friday, sending him a personal message could cost you.

Mashable was the first to notice that some users who weren't otherwise on the Behoodied One's Friends list were being asked to pony up before they could send a message to his Inbox, to the tune of $100 a pop.

As El Reg reported in December, Facebook has been conducting a limited test of a feature that requires users to pay a fee to send messages to people with whom they have no direct connection.

The idea is that the type of users who like to send spam, hate speech, and otherwise frivolous messages typically aren't willing to pay for the privilege. Impose a fee – however small – and they probably won't bother.

If a Facebook user is willing to pay, on the other hand, the social network's spam-filtering software can use that "economic signal" as one way to determine whether that user's message is legitimate.

Facebook is so confident in this theory that it has set the bar pretty low for how much an unsolicited message is worth. During the trial period, dodging Facebook's filters costs a measly $1. Or that's the case for mere mortals, at any rate.

Screenshot showing dialog box requesting a $100 fee to message Mark Zuckerberg

Want to be sure Zuck sees your message? It will set you back a C-Note.

Zuck's $100 fee is something new, and it appears to represent the start of an expanded trial of the pay-per-contact scheme, in which certain individuals will be able to raise higher barriers against unsolicited messages.

In an emailed statement, reps for the social network said, "We are testing some extreme price points to see what works to filter spam."

It's not immediately clear how many people are seeing the fee requests. In a quick test on Friday afternoon, your Reg correspondent was able to message Zuckerberg's account for free, although the message would have been delivered to his Other mailbox, rather than his primary Inbox, in keeping with Facebook policy.

In December, Facebook reps confirmed that the pay-per-message scheme was "a small test" that only involved an unspecified, limited number of users based in the US. ®

Bootnote

It also wasn't clear whether owners of Facebook profiles would get any cut of the fees the site charges other users to message them. If so, it could explain a lot. According to Facebook's S1 filing with the Securities and Exchange Commission, Zuckerberg's annual salary dropped to $1 on January 1, 2013. Maybe he needs the extra cash. 

Boost IT visibility and business value

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?