Feeds

Apple rubbishes rumours of iPhone for the masses

What are we, Samsung?

Providing a secure and efficient Helpdesk

Apple has denied that it is considering increasing its market share and beating off competitors with a cheaper iPhone.

Rumours went around earlier this week that the fruity firm was getting a cheap mobile ready for market, but marketing chief Phil Schiller told a Chinese newspaper that Apple was doing no such thing.

"We are not like other companies, launching multiple products at once and hoping that one of them becomes popular with consumers," Schiller told the Shanghai Evening News (via Google Translate).

The market whispers of an affordable Jesus mobe were started by DigiTimes, but seemed a bit more likely when the Wall Street Journal unearthed some people who had been briefed on the matter who anonymously told the paper that the fruity firm was planning a lower-end iPhone to capture market share.

Schiller's scathing comment was likely aimed at top competitor Samsung, which has an array of smartphones at different prices that have hoovered up a tidy slice of the mobile market. But Schiller said that market share wasn't the thing that most interested Apple, the fruity firm wants to be the smartphone leader. ®

Security for virtualized datacentres

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
Consumers agree to give up first-born child for free Wi-Fi – survey
This Herod network's ace – but crap reception in bullrushes
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
New EU digi-commish struggles with concepts of net neutrality
Oettinger all about the infrastructure – but not big on substance
PEAK IPV4? Global IPv6 traffic is growing, DDoS dying, says Akamai
First time the cache network has seen drop in use of 32-bit-wide IP addresses
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.