Feeds

Apple rubbishes rumours of iPhone for the masses

What are we, Samsung?

Using blade systems to cut costs and sharpen efficiencies

Apple has denied that it is considering increasing its market share and beating off competitors with a cheaper iPhone.

Rumours went around earlier this week that the fruity firm was getting a cheap mobile ready for market, but marketing chief Phil Schiller told a Chinese newspaper that Apple was doing no such thing.

"We are not like other companies, launching multiple products at once and hoping that one of them becomes popular with consumers," Schiller told the Shanghai Evening News (via Google Translate).

The market whispers of an affordable Jesus mobe were started by DigiTimes, but seemed a bit more likely when the Wall Street Journal unearthed some people who had been briefed on the matter who anonymously told the paper that the fruity firm was planning a lower-end iPhone to capture market share.

Schiller's scathing comment was likely aimed at top competitor Samsung, which has an array of smartphones at different prices that have hoovered up a tidy slice of the mobile market. But Schiller said that market share wasn't the thing that most interested Apple, the fruity firm wants to be the smartphone leader. ®

HP ProLiant Gen8: Integrated lifecycle automation

More from The Register

next story
Yorkshire cops fail to grasp principle behind BT Fon Wi-Fi network
'Prevent people that are passing by to hook up to your network', pleads plod
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.