Sinofsky's new blogski: Windows 8 king reborn as management guru
Ex-Microsoft exec knows all about 'bringing products to market'
Posted in Management, 4th January 2013 13:39 GMT
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What next for the technology executive who saddled his previous employer with a controversial flagship operating system, polarised management and swiftly left under a cloud? Telling others how to build successful products, of course.
Former Windows chief Steve Sinofsky has launched himself as a product development expert with a blog titled Learning by Shipping, which he describes as "thoughts and perspectives on product development, management and the process of bringing new products to market".
The ex-exec said his website is a continuation of writing and blogging he did while at Microsoft on the development of Office, Windows 7 and Windows 8. The blog's title is similar to the late Apple co-founder Steve Jobs' quip about artists and shipping products.
Sinofsky has already written a whole book on product development strategy, One Strategy: Organization Planning and Decision Making, with Harvard Business School Prof Marco Iansiti.
In December the former Microsoftie tweeted he will be teaching at Harvard as an executive in residence while also writing and conducting research. Sinofsky said he won’t go into “the past regarding Microsoft” for his new blog and promised that he “will work to keep posts free of snark and ad hoc criticisms in hopes that the comments and back and forth will be the same”.
During his time Sinofsky successfully got the Office and Windows teams shipping code to deadline and helped lift Microsoft out of what he now calls “post-Vista recovery”.
However, Sinofsky left the software giant rather suddenly in November, and without adequate explanation, just three weeks after the launch of Windows 8 and its Surface hardware. His rapid exit led to the surprise promotion of underling Julie Larson Green, who now heads the $14bn Windows division.
There were rumours of a clash between Sinofsky and Microsoft boss Steve Ballmer, who wrote a brief farewell to his Windows chief in a memo to staff. The normally reserved Sinofsky has denied he was forced out as the result of a failed power play to run other groups inside Microsoft beyond the Windows family.
Sinofsky was also a polarising figure who failed to win over fellow executives; his management philosophy led to a reorganisation of Microsoft’s product structure during with a cast of middle-ranking execs were sidelined or forced out.
As for Windows 8, Sinofsky has given Microsoft an operating system whose success is far from guaranteed and that, at last count in the fourth quarter of 2012, was not selling in the kinds of numbers Microsoft had hoped for.
The new operating system has divided the industry and users in its attempt to marry a touchscreen user interface with the classic mouse-driven Windows design. Meanwhile, its Surface laptop-cum-tablet competes with loyal PC dealers and distribution channel partners who’ve helped drive Windows’ success in the past.
Perhaps Sinofsky’s forthcoming advice will include the following top tip: always have an escape plan. ®
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COMMENTS
Re: Telling others how to build successful products, of course
Thanks, el Reg, that's made my [Fri]day!
“Real artists ship” - in fact, real artists shit regularly, but ship rather occasionally.
Sinovski was a failure
He released Windows 8. Either he was in charge and produced rubbish, or he was not in charge, in which case he was a puppet.
Mind you, compared to Balmer, he's probably quite good. But he's accused with introducing a "triad" style of management that is blamed for causing a loss of accountability and decision making effectiveness.
In any case, the toxic culture at MS means that any manager there is either a good game player or self delusional. You really don't want some one with an MS background working for you, as they might bring some of the negativity. Essentially MS operates a permanent rank and yank policy that benefits politicians at the expense of strong engineers that don't bother playing the ass-kissing games.
Sinofsky was not responsible for it, but he thrived in this environment. He was perhaps too good at it, and Balmer considered him a threat to the No 1 spot.
Re: "without adequate explanation"
Well, Gavin and the rest of the tech media world in general. I don't remember reading anywhere that much of an explanation was given.
Re: "without adequate explanation"
I wonder if he was behind this:
Microsoft says somebody stole its Apple iPads
"Microsoft's campus in Mountain View is presumably loaded with Microsoft's latest and greatest products, but a thief decided to steal five Apple iPads from the company's offices instead"
One can imagine the burglar skillfully swerving the mountains of unsold surface tablets, WP8 handsets and heaps of returned Windows 8 DVD's looking for decent kit, and finding all the Android gear was at home, since that's what the staff use personally, was then forced to take just what they could resell.
Re: Learning by Shipping
Quite.
"Learning from Experience" sounds like something a professional might do.
"Learning by Shipping" just sounds like "Aww, let's just dump the current shit on some end-users and let them tell us what's broken.".
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