Aw grandad, I asked for an iPad and you got me an iPod
I thought it was rather reasonably priced
You'd think Brits receiving Apple products for Christmas would be happy to find the pricey kit in their stockings, but not all of them were.
Searches for returns policies on Christmas Day in the UK were 250 per cent higher than last year, says Experian Hitwise, the web analytics company, and searches for the Apple returns policy topped the list.
Experian stressed to The Register that searchers were as likely to be looking to swap their kit as return it:
"We are not saying that Apple was the most unwanted product, since Apple products were actually the most searched for pre Xmas," said spokeswoman Alexandra Banks. "We think this has to with people not getting the right model, colour or product."
James Murray, Digital Insight Manager for Experian, suggested that the dissatisfaction could have been down to not-so-tech-savvy relatives getting mixed up in the Apple Store:
Interestingly Apple was the most searched for returns policy on Christmas Day this year and yet five of the top 20 Christmas gifts this year were Apple products. This is probably a case of parents and grandparents confusing the various models of iPads and iPods available, as although an iPad Mini and an iPod Nano might sound similar, they are clearly very different products.
Or maybe everyone just wanted to get a Samsung instead.
After Apple, Brits were also searching for returns policies from Argos, followed by Harrods, Debenhams and Toys R Us. ®