Feeds

Traffic app Waze 'turned down Apple's $400m, wants $750m' - report

Maybe THIS will fix Maps

Combat fraud and increase customer satisfaction

After asking users to fix it, its own retail staff to fix it, and finally deciding to fix it in-house, Apple is looking to buy its way into maps dominance and is rumoured to be sniffing around Waze, a Israeli maps company that specialises in car journeys and live traffic information.

Apple has offered $400m for the start-up whose yearly revenue is $1m, Techcrunch claims, quoting an unnamed source. According to the report, Waze has turned this down and is asking for $750m. Neither company had confirmed at the time of publication.

A screenshot of Waze mapping app, credit Waze

Waze, the social driving maps app that has caught Apple's eye

It is thought to be the live traffic information that has grabbed Apple's attention. Users don't need to actively upload data to contribute to Waze's traffic information service, simply driving along with the app open sends off data about traffic speeds and jam locations.

Waze also incorporates funky social location facilities in its Android and iOS apps, allowing you to see where your friends are driving, share gas (petrol) prices and chat to drivers nearby. Waze uses game rewards such as "treasure chests" to incentivise users to check the maps and also fill in details where mapping information is incomplete.

Often considered a rival to Foursquare, Waze focuses more on traffic and less on coffee shops. Last year Waze introduced Foursquare-style Waze adverts, which offer local businesses a way to advertise to users nearby.

Based in Paolo Alto, Waze was founded by graduates of Tel Aviv University in 2006 out of frustration that GPS systems did not incorporate live information. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
Next Windows obsolescence panic is 450 days from … NOW!
The clock is ticking louder for Windows Server 2003 R2 users
Ditch the sync, paddle in the Streem: Upstart offers syncless sharing
Upload, delete and carry on sharing afterwards?
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.