Feeds

What's THAT, you say? Apple MIGHT be making a NEW iPHONE, iOS?

App logs prove it - shocked, shocked, we tell you

Boost IT visibility and business value

Apple is now testing the next version of its iPhone and accompanying software, according to developers or anyone with an ounce of common sense.

Third-party programmers have claimed a gadget identifying itself as an "iPhone 6.1" running "iOS 7" has turned up in usage log files, which record information about the devices used to run their apps.

The "new" phone was observed sporting an IP address associated with Apple's Cupertino campus, fuelling speculation that the company's engineers are not laughing atop a huge cash mountain while twiddling their thumbs, and instead they're getting on with their work.

The discovery also kills off any indication that Apple was about to give up on the lucrative smartphone market or switch to Windows Phone 8, not that anyone sane was suggesting that. The iPhone 5 went on sale in October along with iOS 6.

The identifying data could have been faked although the originating IP suggests otherwise. And Apple could have falsified the device's identity to conceal its development efforts rather than drip-feed snippets of info to keep The Next Web and the wider blogosphere churning.

Previous Apple devices have lied about their identity, by pretending to be existing models, and when ad network Flurry Analytics penetrated that deception, Apple's late co-founder Steve Jobs publicly lambasted the advertising platform for invading privacy and (more importantly) "pissing us off".

So the question here is not whether Apple is developing a new iPhone, that much is obvious - the question is why let people know it's happening.

To which the answer is almost as obvious: so they'll write about it and keep the frenetic interest in all things Apple bubbling along until there's some real news to report. ®

The Essential Guide to IT Transformation

More from The Register

next story
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Put down that Oracle database patch: It could cost $23,000 per CPU
On-by-default INMEMORY tech a boon for developers ... as long as they can afford it
Mozilla keeps its Beard, hopes anti-gay marriage troubles are now over
Plenty on new CEO's todo list – starting with Firefox's slipping grasp
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.