The Register® — Biting the hand that feeds IT

Feeds

2012 in tech: Apple up the Cook without a paddle, ARM, slab wars... and MORE

Navigate the year safely, without Google Maps

5 ways to reduce advertising network latency

Review of 2012 Great Britain reminded the world who invented the web at London 2012 Olympics, Apple cocked up its maps, Microsoft returned to hardware with Surface, we saw a rise of the machines on Wall Street and many of us rubbed our hands with glee as Facebook IPO's deflated. This was the last 12 months in technology. So put the in-laws on hold and tell your partner you've got some crucial, top-level code that needs debugging. Settle in behind your screen... it's The Reg's review of this year's big stories.

Apple melts its Maps

Steve Jobs was Apple’s biggest asset and its biggest problem. Under Jobs, people had started to expect nothing less then genre-busting developments from Apple. What if he weren’t around, though? Could Apple deliver? That was Tim Cook’s question to answer in 2012.

2012 was Apple’s first full year with Cook in charge - the former chief operating officer became CEO in August 2011.

Under Jobs, Apple punched above its weight, harnessing ideas to deliver the Mac, iPod, iTunes, iPhone and iPad and setting the agenda to break Adobe’s Flash and forcing the world's largest software company - Microsoft - to follow its lead.

Could Cook keep the balloon afloat? By August 2012 pundits reckoned "yes", cooing over a one-year anniversary that coincided with Apple becoming the most valuable company in history as its value hit $620bn. Meanwhile, Wall St was feeding on rumours of the as-yet-unreleased iPhone 5 and the iPad mini.

It was the calm before the storm.

In September, Apple rolled out a seemingly innocent update to iOS 6 featuring iOS Maps, a supposed alternative to Google Maps. But iOS Maps provoked outrage - the product was light years away from the polish expected of Apple, with crude and low-image resolution that made buildings look like they were melting, inaccurate descriptions and locations, and life-threatening directions.

Mildura is still marked in the wrong place on Apple's iOS6 maps

You are not here: iOS Maps disaster

Politics ensued: Scott Forstall, the exec who oversaw iOS Maps inside the mobile software unit, was asked to resign - or so it emerged after he refused to put his name to a public apology. That left Cook to step up with his second apology, following a September iCloud outage. Forstall was a 15-year Apple veteran and a protégé of Jobs. What followed was an executive shuffle that moved more of the old Jobs execs around and also led to the departure of new retail chief John Browett.

That highly anticipated iPhone 5 debuted in October, to mass confusion. Was it brilliant or just the same old iPhone with a few tweaks? With no Steve Jobs reality distortion field to tell everybody what to believe, no consensus of opinion could be achieved. Five million of the new Jesus phones were sold on its opening weekend in Europe and the US, and two million were snapped up in China - impressive numbers, but not enough for investors. Apple’s shares saw their biggest single-day loss in four years – falling more than 6 per cent to $538.79bn on 5 December. Citi Research later downgraded Apple's stock, blaming diminishing hype around the iPhone 5 and improving competition in smartphones.

The market certainly had changed since the days of Apple's blitzkrieg growth in 2007 and 2008. Today, iOS is stable on 15 per cent of the world’s smartphones compared to 75 per cent for Android from Google, according to IDC. The analyst reckoned 136 million Android devices were shipped in the third quarter of this year with iOS a distant second place with fewer than 27 million devices shipped.

The iPad Mini also launched in October but to deflating analyst expectations: Piper Jaffray expected between 1 and 1.5 million iPad Minis would sell during the gadget's first weekend on shop shelves, a figure half that of Apple's previous iPad launch.

Apple exits 2012 predictably and inevitably bruised, some might say slightly humbled. The company changed this year. Cook proved he can be a tough manager with the shake-up following iOS maps, but the fact iOS maps was even allowed to happen demonstrated Apple now has a CEO that's not an obsessive perfectionist ogre involved in the minutiae of product decisions.

This year Apple manged two iterations to existing game changers with the iPhone 5 and iPad Mini. Apple should be happy if next year it can do in smartphones and tablets against Android what it did on PCs against Microsoft: carve out a firm presence, with Google and Android playing the mass-market leader role of Microsoft and Windows from the world of the PC.

But the great unanswered remains: what’s the next game changer from Apple and from Cook? Is there a big idea waiting in the wings and can it win back the moneymen who fell out of love with the Cupertino computer maker during 2012 and will it continue to woo buyers outside the immediate fanboi herd? Some had, rather, predictably already made up their minds. We're not so sure.

Future shock: Windows 8, Surface and defenestration

The future is a funny thing – it never quite arrives as you’d planned.

Such was Microsoft’s fate in 2012. It delivered Windows 8, an operating system it claimed would usher its client operating system into a world of touchy tabs. Microsoft also unveiled its second piece of hardware since the Xbox, the Surface tablet.

Yet reviews of both were mixed, sales seemed to miss expectations and Microsoft lost Windows chief Steven Sinofsky mid-way through the Surface launch cycle in what seemed to be some kind of personal or political clash.

The build-up had been huge.

For more than a year, Microsoft promised Windows 8 wouldn’t just bring touchscreen input to computers, and put Windows on tablets, it would also put Windows on chipsets running the ARM embedded architecture. ARM already dominates smart phones with plans to expand into tablets, keeping Intel out.

Only, the closer to launch, the stronger the head winds became. There was a growing drumbeat of criticism over the Windows 8 Metro UI and Redmond's attempt to straddle touch and the classic Windows desktop experience.

Mid-year Microsoft seemed to throw this off with Surface on ARM and Intel, which wowed fans and seemed to confound prophets of Microsoft's doom.

5 ways to prepare your advertising infrastructure for disaster

Next page: Eject the exec

Whitepapers

Microsoft’s Cloud OS
System Center Virtual Machine manager and how this product allows the level of virtualization abstraction to move from individual physical computers and clusters to unifying the whole Data Centre as an abstraction layer.
5 ways to prepare your advertising infrastructure for disaster
Being prepared allows your brand to greatly improve your advertising infrastructure performance and reliability that, in the end, will boost confidence in your brand.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Email delivery: Hate phishing emails? You'll love DMARC
DMARC has been created as a standard to help properly authenticate your sends and monitor and report phishers that are trying to send from your name..
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?

More from The Register

next story
Windows 8 fans out-enthuse Apple fanbois
Redmond allows 81 Win 8 devices to use one user ID, solving side-loading shemozzle
'200 million' fanbois using iOS 7 just a week after release - study
Plus: Most US iDevice users are drinking Cupertino's latest Koolaid
No luck at all for BlackBerry as Messenger apps launch stalls
Leaked Android build 'causes issues,' is withdrawn
App Store ratings mess: What do we like? Sigh, we dunno – fanbois
How do I know what to download if I don't know what everyone else is doing?
OUCH: Google preps ad goo injection for Android mobile Gmail app
Don't worry, fandroids, wallet-plumping serum won't hurt a bit
Launchpads, catapults... what a load of - WAIT, there's £15m for grabs?
Quango sprinkles cash on games, animation and trendy meeja types
Apple iOS 7 makes some users literally SICK. As in puking, not upset
'Eye candy really is as bad as classical candy is for the teeth,' writes one
Google reveals its Hummingbird: Fly, my little algorithm - FLY!
Update brings Googleplex one step closer to sentience
prev story