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Brits are so outraged by Amazon, they voted it TOP for shopping

Tax, schmax. 10,000 gift hunters can't be wrong?

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Amazon is the best for online shopping according to Brits snapping up Christmas gifts.

Judging from a survey of roughly 10,000 folks, this year's outcry over the web bazaar's tax chicanery has had little or no effect the US giant's popularity among shoppers.

Amazon.co.uk's cheap prices and brutally functional design landed it first place in the poll's league table in terms of overall customer satisfaction. Amazon.com came second. Classic Brit brand John Lewis came third.

According to data compilers ForSee, which asked UK web users to rate the top 40 online retailers, the table for Christmas 2012 is:

Website Aggregated satisfaction
score (out of 100)
Change in score on 2011
amazon.co.uk 86 Up 1
amazon.com 84 Up 2
johnlewis.com 80 No change
play.com 79 Down 1
apple.com 77 Down 1
direct.ASDA.com 77 Up 3
tesco.com 76 Up 1
debenhams.com 76 Up 4
ASDA.co.uk 76 Up 2
argos.co.uk 75 Down 2

In a report, ForSee stated: "Virtually every retail shopper in the UK is visiting an Amazon site, and their expectations are being set accordingly."

The pollster, which collected its data between 16 November and 11 December, reckoned four elements in particular influence customer satisfaction: merchandise, functionality, content and price.

Ryanair was at the bottom of the list with an unimpressive satisfaction rating of 61, down three points on last year. Online vid biz Netflix was second to last with a rating of 68.

The bargain-basement airline appeared to perform badly across the board, particularly let down by its functionality, travel options and choice of flights. The biz was not available for comment at time of writing. ®

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