Feeds

Brazilian-made 'iphone' runs Android 2.3 Gingerbread

Company claims 'exclusive right' to brand

Security for virtualized datacentres

There's a new official iphone out this week, but it's only available in Brazil and it doesn't run iOS 6, the latest incarnation of Apple's smartphone OS. In fact, it runs Android.

The Associated Press reports that Brazilian consumer electronics maker Gradiente has begun marketing a device under the iphone brand after being granted the exclusive right to use the trademark in Brazil through 2018.

The trick, the company says, was in filing its application with the Brazilian trademark office long before Cupertino ever released its first smartphone.

In a statement, Gradiente said it applied for the mark in 2000, after realizing "there would be a technological revolution in the world of cellphones with the convergence of voice and data transmission and reception via mobile Internet."

Not that Gradiente's iphone is itself all that revolutionary. The device, which retails for 599 Brazilian Real (around $291/£179) and bears the rather tongue-twisting designation "Smartphone linha G Gradiente iphone, modelo Neo One GC 500," appears to be the same thing as an earlier model that Gradiente marketed simply as the Neo One GC 500. The only thing that has changed is the branding.

Photo of the Gradiente iphone from Brazil

Yes, but how are its maps?

That means Gradiente's kit is no competition for the genuine Apple article. If it were released in the US market, the Neo One GC 500 would be nothing more than a bog-standard low-end Android phone.

The device is a 3G UMTS mobile based on a 700MHz single-core ARM processor with 2GB of RAM running Android 2.3.4 "Gingerbread". At 320-by-480 pixels, its touchscreen is hardly a Retina Display, and it has no multitouch support. Throw in a predictable assortment of humdrum features and you've got one seriously uninspiring smartphone. It does support dual SIM cards, but that's quite common in developing countries.

It seems likely the pre-rebranded Neo One GC 500 wasn't winning over many Brazilians. Gradiente says it held off on using the iphone brand until now because it was waiting to "conclude a corporate restructuring process that ended earlier this year," but the move seems more like a last-ditch attempt to sex up its product marketing.

Now that Gradiente has rolled out its first iphone-branded kit, however, it seems determined to keep up the practice. "In Brazil, Gradiente has the exclusive right to use the iPhone brand," the firm's statement said. "This company will adopt all the measures used by companies around the world to preserve its intellectual property rights."

Of course, Apple is known for doing the same, and its pockets are much deeper than Gradiente's. When asked about that, an anonymous Gradiente exec told AP that the company hadn't heard from Cupertino on the matter and that she didn't know whether Apple would try to stop Gradiente from using the iphone brand.

Note, though, that Apple styles its iPhone brand with an uppercase P, while Gradiente renders the word all in lowercase. It's not much of a distinction, perhaps, but it does suggest that Gradiente's claim to the brand may have been made with fingers crossed. ®

New hybrid storage solutions

More from The Register

next story
Apple iPhone 6: Missing sapphire glass screen FAIL explained
They just cannae do it in time, says analyst
Slap my Imp up: Bullfrog's Dungeon Keeper
Monsters need to earn a living too
Oh noes, fanbois! iPhone 6 Plus shipments 'DELAYED' in the UK
Is EMBIGGENED Apple mobile REALLY that popular?
Apple's big bang: iPhone 6, ANOTHER iPhone 6 Plus and WATCH OUT
Let's >sigh< see what Cupertino has been up to for the past year
The Apple Watch and CROTCH RUBBING. How are they related?
Plus: 'NostrilTime' wristjob vid action
Half a BILLION in the making: Bungie's Destiny reviewed
It feels very familiar - but it's still good
Apple's SNEAKY plan: COPY ANDROID. Hello iPhone 6, Watch
Sizes, prices and all – but not for the wrist-o-puter
Apple Pay is a tidy payday for Apple with 0.15% cut, sources say
Cupertino slurps 15 cents from every $100 purchase
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.