Feeds

McDonalds fried for serving spam

Ronald didn't ask if kids wanted email with that, angering Oz regulator

Choosing a cloud hosting partner with confidence

Australia’s Communications and Media Authority (ACMA) has flogged McDonalds with lettuce leaves after the fast food concern didn’t properly think of the children with an online promotion that served up big helpings of spam emails.

The case came about after McDonalds’ antipodean outpost cooked up happymeal.com.au and baked in a ‘send to friends’ feature that allowed users to tell their mates about the site. But McDonalds never asked those friends if they wanted fries with that. Nor did the messages offer to remove the pickle, or allow opt-out from future messages.

That left the email campaign dangerously underdone according to Australia’s spam laws.

McDonalds got off with a formal warning that ACMA says represents “an opportunity to address those issues, but also warns them that stronger enforcement action may be taken if the non-compliance is not rectified or it recurs.”

McDonalds has removed the spam-generating feature from the menu on the Happy Meals site and promised not to let thick shakes freeze its brain when it devises recipes for new marketing campaigns. ®

Beginner's guide to SSL certificates

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?