Feeds

Facebook to debut auto-play video ads in 2013

Full-motion clips for both desktop and mobile apps

Providing a secure and efficient Helpdesk

Facebook users have a new form of advertising to look forward to in 2013, when the social network will begin inserting full-motion video ads into their news feeds.

According to a report by Ad Age, Zuck & Co are so hell-bent on pulling in big bucks from TV admen that they plan to debut the dubious new feature no later than April of next year, though sources say they haven't yet figured out all the details.

Typical TV ads run about 30 seconds, but Facebook is reportedly considering capping the length of its video ads at 15 seconds.

In a move that's certain to anger many users, however, sources say the company definitely plans to have the video component of the ads start playing automatically, and possibly the audio, as well.

Smartphone users with bandwidth-capped data service are likely to be particularly annoyed by this, given that Facebook plans to roll out the video ads to both the browser-based version of its service and its mobile apps. In fact, sources say Zuck's sales team has gone out of their way to demo the ads on mobiles and tablets in their meetings with ad agencies.

It's not immediately clear how Facebook plans to allow advertisers to target their video ads, including whether the ads will only be shown to a company's fans or to the mass Facebook audience at large. The company declined to respond to El Reg's requests for clarification.

Facebook reportedly will place some limits on the number of video ads users will see, however. Each advertiser will only be able to show the same ad to a single user a maximum of three times per day, though it's not known whether there will be a cap on the total number of videos a user will be forced to watch.

What also hasn't been disclosed is how much Facebook plans to charge for the new ad spots. It's safe to say they won't be cheap. Video advertising on the web is typically more expensive than other forms, and few sites offer as great a value proposition to advertisers than Facebook, with an audience to rival TV networks.

"The assumption is that these would be widespread campaigns," one advertising executive told Ad Age. "They are looking to grab big chunks of money ... millions of dollars." ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
Microsoft EU warns: If you have ties to the US, Feds can get your data
European corps can't afford to get complacent while American Big Biz battles Uncle Sam
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.