Original URL: http://www.theregister.co.uk/2012/12/17/qgiv_online_donations_study/
It's official: Mac users are morally superior to Windows users
Well, they're more generous, at least
Posted in Tablets, 17th December 2012 19:01 GMT
Watch Now : Virtual Machine Movement with Hyper-V
The online donation–management company Qgiv [1] has analyzed the charitable-giving patterns of 165,000 people and found that Mac users are far more benevolent than Windows users.
Qgiv analyzed [2] 320,000 donations given through their donation platform [3] from November 2011 through November 2012, and discovered that the average donation given by a Mac user to a nonprofit organization was $182; the average Windows user's donation was a mere $137.
At $165 per contribution, donations that came in through private or corporate domain names were more generous than those from free email services. The average donation from a Gmail user was $143; AOL users were close beind at $138. Hotmail folks averaged $128 per gift, and Yahoo! users brought up the rear at $120 per.
Among the browsers used to submit contributions to nonprofits, Apple's Safari was the preferred browser for the most generous donors, with an average donation of $168. It can be inferred that users of Safari for Windows – both of them? – brought that figure down from the Mac users' mean gift of $182.
Chrome users, by the way, coughed up an average of $153 per donation, while Firefox users chipped in an average of $140. By now, you might easily guess which browser was used for the smallest average gift – and you'd be right: users of Internet Explorer pitched in a piddling $138 per contribution.
One might argue that Mac users, being inured to paying a premium for their kit, might be less averse to forking over generous amounts of cash, whether for computers or charities.
But an alternative argument could be made, as well: after paying $2,799 for their 15-inch, 2.6GHz MacBook Pro with a Retina display, a Mac user would have less money available for eleemosynary benevolence.
It appears that Mac users are merely more unselfish with their disposable income than are their Windows-using counterparts. ®