Feeds

Sorry, Apple - China's just not that into your iPhone 5

Still, 2 million sales in 3 days nothing to sneer at

Choosing a cloud hosting partner with confidence

Apple sold 2 million iPhone 5s in the three days in China after the device went on official sale on Friday. It's a sales figure that is solid, but will not see buyers in the east Asian country replacing Apple's lucrative markets of Europe and the US in a hurry.

iPhone 5s in China achieved a market penetration that was just 25 per cent of what it managed in Europe and the US.

The iPhone 5 clocked up sales of 5 million in its opening weekend in Europe and America - across a potential customer base of 815 million*.

That means that 0.6 per cent of the population of the US and European Union bought an iPhone 5, an impressive number equivalent to one out of every 166 people.

In China, with a population of 1.3 billion, sales were 2 million. That's a sales figure of 0.15 per cent or one in 667 people.

If you take into account that the average Chinese consumer is a lot less wealthy, it is an impressive figure. But the sales tally does not look like the sort of wondrous, wallet-busting miracle Apple might be looking for. But the Chinese are buying smartphones - just not from Apple at the same rate as Europeans and Americans. That's mainly because they're getting much cheaper local ones instead. Before the iPhone 5 launch, Apple's share of the Chinese smartphone market had slipped to 8 per cent, putting it into sixth place in the country, behind Samsung and cheaper Chinese brands.

That rate will have to bump up significantly if Apple wants to replace lost revenue from a flatlining Europe. ®

*503 million Europeans in the EU plus 312 million in the USA

Intelligent flash storage arrays

More from The Register

next story
FCC, Google cast eye over millimetre wireless
The smaller the wave, the bigger 5G's chances of success
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.