Feeds

Google gives fat fingers the flick before they click

Mobile ads are often a mistake

  • alert
  • submit to reddit

The Power of One Infographic

Google has admitted what an awful lot of people have learned first-hand (or perhaps first-finger): in the cramped environs of a smartphone's screen, it’s easy to mistakenly click on an ad.

The ad giant says “most accidental clicks on in-app image ads happen at the outer edge of the ad … when you’re trying to click or scroll to nearby content.”

That’s obviously bad news for the ad giant, as mistaken clicks are hardly likely to satisfy marketers. It’s also bad news for those whose smartphone use is interrupted by inadvertent clicks.

Google’s answer is to extend a scheme whereby any click on its ads produces a small graphic prompting users to visit the link it offers. The first touch on an ad produces the prompt, instead of sending users into marketers’ sweet embrace.

Google's solution for fat-fingered false ad clicks

Did you click on that ad, or are you just pleased to see me?

Alan Huang, the Chocolate Factory’s product manager for mobile display ads, also says things are likely to get worse. “As devices continue to converge there will be new challenges in the fight against what many have called the ‘fat finger’ problem,” he writes. ®

The Power of One Infographic

More from The Register

next story
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Major problems beset UK ISP filth filters: But it's OK, nobody uses them
It's almost as though pr0n was actually rather popular
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
All those new '5G standards'? Here's the science they rely on
Radio professor tells us how wireless will get faster in the real world
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Oh girl, you jus' didn't: Level 3 slaps Verizon in Netflix throttle blowup
Just hook us up to more 10Gbps ports, backbone biz yells in tit-for-tat spat
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Telstra to KILL 2G network by end of 2016
GSM now stands for Grave-Seeking-Mobile network
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.