Feeds

Punters rate Apple, Samsung more highly than ever

And turn their backs on other tech titans

Application security programs and practises

Are we all becoming fanboys? If you broaden the term beyond those who favour Apple products to encompass folk keen on Samsung kit, the answer appears to be yes.

At least that's what data from Strategy Analytics, a market watcher, suggests. It polled 6500 Europeans and Americans in October 2012, asking them all to name and rate the brands whose technology and consumer electronics products they’d rather buy.

Samsung, already top of the list, remains the most favoured supplier, but this year gained 4.4 points on second-place Sony, taking its lead to a clear 17 points, SA said.

Apple’s score also went up, by 2.3 points. That wasn’t sufficient to allow it to overtake Sony, but it did move past HP, which, like Sony and most other brands, saw their preference ratings fall.

The poorest performers were Blackberry, which dropped ten points. Nokia fell by more than four points, as did Motorola. On the other hand, Panasonic and Asus both scored "marginal" improvements.

The top ten brands in order of preference are Samsung, Sony, Apple, HP, LG, Panasonic, Dell, Nokia, Philips, and Toshiba. Bubbling under are Acer, Sharp, Asus, Motorola, Sanyo, Blackberry and Lenovo.

“These survey findings suggest that the 12-month outlook for both Samsung and Apple remains rosy,” said David Mercer, a Strategy Analytics principal analyst. He added that Apple has now overtaken Samsung as the number one preferred brand in the highest income segment.

Fanboys, it seems, are a generally well-heeled lot - handy, should Apple's rumoured HD TV ambitions prove true. But unlikely to be French or German. In these territories, SA’s numbers show, Apple’s ratings are "significantly lower" than other nations. ®

The Power of One Infographic

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.