Punters rate Apple, Samsung more highly than ever
And turn their backs on other tech titans
Are we all becoming fanboys? If you broaden the term beyond those who favour Apple products to encompass folk keen on Samsung kit, the answer appears to be yes.
At least that's what data from Strategy Analytics, a market watcher, suggests. It polled 6500 Europeans and Americans in October 2012, asking them all to name and rate the brands whose technology and consumer electronics products they’d rather buy.
Samsung, already top of the list, remains the most favoured supplier, but this year gained 4.4 points on second-place Sony, taking its lead to a clear 17 points, SA said.
Apple’s score also went up, by 2.3 points. That wasn’t sufficient to allow it to overtake Sony, but it did move past HP, which, like Sony and most other brands, saw their preference ratings fall.
The poorest performers were Blackberry, which dropped ten points. Nokia fell by more than four points, as did Motorola. On the other hand, Panasonic and Asus both scored "marginal" improvements.
The top ten brands in order of preference are Samsung, Sony, Apple, HP, LG, Panasonic, Dell, Nokia, Philips, and Toshiba. Bubbling under are Acer, Sharp, Asus, Motorola, Sanyo, Blackberry and Lenovo.
“These survey findings suggest that the 12-month outlook for both Samsung and Apple remains rosy,” said David Mercer, a Strategy Analytics principal analyst. He added that Apple has now overtaken Samsung as the number one preferred brand in the highest income segment.
Fanboys, it seems, are a generally well-heeled lot - handy, should Apple's rumoured HD TV ambitions prove true. But unlikely to be French or German. In these territories, SA’s numbers show, Apple’s ratings are "significantly lower" than other nations. ®
COMMENTS
I'm a Samsung fanboy! TV, phone, oven hob... £600 CAD monitor. Well in fairness I did read reviews at the time and Samsung came in on value for money(ignoring the monitor). On the other company, I've never really liked Apple products as they seem like more style over substance for a lot more money. I'm not bitter about my iPod having unhappy face after a month at all, binned. That new mac looks horrible too :/
Re: HTC?
".. partnered closely with Microsoft ...got burned..."
Fill in the blanks, it's always true
Re: Sony rated higher than Apple?
I'm guessing it's an "aspirational" rating then. No-one who has actually experienced Sony kit in the last few years could possibly rate it above toxic waste IMHO.
Re: Samsung just got it right...
And people claim that it is only Apple fanbois that buy a new phone every year?!?!?
Are you expecting your SIII to stop working when you piece of paper expires?
I have never understood why people buy contract phones. There is rarely a business case for it. Replacing stuff based on the same broken economic analysis as that used when acquiring it is equally retarded.
And lo, Obviously! stood tall and noble, he alone had the mental strength to resist the shiny Siren song which had poisoned his people. Though wretched doubters denied his message and said he was a prat, his conviction has remained unbroken and he will rise to save them from the errors of their ways. Truly, a great leader of men! Such resolute vision, such indomitable fortitude!
