Feeds

Punters rate Apple, Samsung more highly than ever

And turn their backs on other tech titans

Choosing a cloud hosting partner with confidence

Are we all becoming fanboys? If you broaden the term beyond those who favour Apple products to encompass folk keen on Samsung kit, the answer appears to be yes.

At least that's what data from Strategy Analytics, a market watcher, suggests. It polled 6500 Europeans and Americans in October 2012, asking them all to name and rate the brands whose technology and consumer electronics products they’d rather buy.

Samsung, already top of the list, remains the most favoured supplier, but this year gained 4.4 points on second-place Sony, taking its lead to a clear 17 points, SA said.

Apple’s score also went up, by 2.3 points. That wasn’t sufficient to allow it to overtake Sony, but it did move past HP, which, like Sony and most other brands, saw their preference ratings fall.

The poorest performers were Blackberry, which dropped ten points. Nokia fell by more than four points, as did Motorola. On the other hand, Panasonic and Asus both scored "marginal" improvements.

The top ten brands in order of preference are Samsung, Sony, Apple, HP, LG, Panasonic, Dell, Nokia, Philips, and Toshiba. Bubbling under are Acer, Sharp, Asus, Motorola, Sanyo, Blackberry and Lenovo.

“These survey findings suggest that the 12-month outlook for both Samsung and Apple remains rosy,” said David Mercer, a Strategy Analytics principal analyst. He added that Apple has now overtaken Samsung as the number one preferred brand in the highest income segment.

Fanboys, it seems, are a generally well-heeled lot - handy, should Apple's rumoured HD TV ambitions prove true. But unlikely to be French or German. In these territories, SA’s numbers show, Apple’s ratings are "significantly lower" than other nations. ®

Security for virtualized datacentres

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.