Feeds

Asia’s chip giant MediaTek reveals quad core SoC

Analysts predict another price war

Security for virtualized datacentres

Taiwanese chip giant MediaTek is staking its claim to the high-end smartphone market with its first quad core offering which it hopes will give it an edge over rival Qualcomm in the high stakes China market and beyond.

The firm, Asia’s largest chip producer, has until now had success mainly with feature phones and low end smartphones, so the introduction of the 28nm, quad core MT6589 at an event in Shenzhen on Wednesday is something of a departure.

It’s claiming this will be the world’s first true quad core SoC – that is combining CPU, GPU and modem capabilities on the one chipset – and the first commercial release of a chip based on ARM’s Cortex A7 design.

Aside from the ARM CPU, there’s a PowerVR Series5XT GPU from Imagination Technologies – the same tech that powered the iPhone 4S – and a multi-mode UMTS Rel. 8/HSPA+/TD-SCDMA modem, which will keep the China market happy.

Support for multi-SIM, 13 megapixel camera, 1080p video playback and recording and full HD display rounds out the high-end specs.

“MediaTek has always been good at bringing the high-end experience into a more cost effective base. It’s always what has driven us,” the firm’s head of business development, Finbarr Moynihan, told The Reg.

“The platform will enable the quad core experience to come to a more aggressive price point but you will also see some customers doing higher end designs and trying to push their prices up.”

IDC analyst Teck-Zhung Wong said that although end users would care little over the technicalities of whether it is indeed the first smartphone SoC quad core or not, the lower price point could force the industry to into “another cycle of price competition”.

“The high end will be impacted. Once a mass market solution comes out people will think harder about paying a premium for a Samsung quad core phone, for example,” he said.

Wong was optimistic about MediaTek’s chances of success with the chip, arguing that the firm has already done business with Chinese customers who put its kit to work in feature phones and now want to step up to smartphones.

MediaTek will face stiff competition from Qualcomm, which last week announced two new chipsets aimed squarely at the Chinese market, with support for local GPS rival Beidou and wireless standards TD-SCDMA, CDMA and HSPA+ which are all popular in the PRC.

The US chip giant, which ranks third to MediaTek’s 17th in the latest IHS iSuppli global chipmakers’ table, also announced a low cost, China-centric quad core chip, MSM8225Q, back in September, although MediaTek will be hoping to get to market faster. ®

Protecting against web application threats using SSL

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
This flashlight app requires: Your contacts list, identity, access to your camera...
Who us, dodgy? Vast majority of mobile apps fail privacy test
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.