Feeds

This is out of hand now: Apple attempts to trademark the LEAF

Presumably next it will be blank space around the logo

SANS - Survey on application security programs

If you thought Apple patenting the rectangle was a gratuitous abuse of intellectual property, you may be pained to hear that Apple has now applied to trademark a leaf.

Specifically, Apple wants to protect the leaf on its company logo. Apple applied for to the European Trademark Registry on 3 December, with the help of London lawyers from Edwards Wildman.

Here's a screengrab of the submitted application:

Apple leaf trademark application, screengrab EU trademark registry

Apple: trademarking the leaf. The white space around the leaf next?

The trademark application covers 10 classes of products including computers, jewellery, educational material, footwear, film streaming services and paper packaging for audio tapes.

So put the brakes on any plans to put sharp-ended tilted ovals on trainers or text books, because if the trademark is granted, you may end up on the receiving end of legal action from Cupertino.

According to the filing, Apple previously submitted a trademark application for the leaf in China.

We've requested a comment from Edwards Wildman, but have received no reply. ®

3 Big data security analytics techniques

More from The Register

next story
Lavabit loses contempt of court appeal over protecting Snowden, customers
Judges rule complaints about government power are too little, too late
Don't let no-hire pact suit witnesses call Steve Jobs a bullyboy, plead Apple and Google
'Irrelevant' character evidence should be excluded – lawyers
EFF: Feds plan to put 52 MILLION FACES into recognition database
System would identify faces as part of biometrics collection
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
Edward Snowden on his Putin TV appearance: 'Why all the criticism?'
Denies Q&A cameo was meant to slam US, big-up Russia
Ex-Tony Blair adviser is new top boss at UK spy-hive GCHQ
Robert Hannigan to replace Sir Iain Lobban in the autumn
Judge halts spread of zombie Nortel patents to Texas in Google trial
Epic Rockstar patent war to be waged in California
German space centre endures cyber attack
Chinese code retrieved but NSA hack not ruled out
APPLE FAILS to ditch class action suit over ebook PRICE-FIX fiasco
Do not pass go, do cough (up to) $840m in damages
Whoever you vote for, Google gets in
Report uncovers giant octopus squid of lobbying influence
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.