Feeds

This is out of hand now: Apple attempts to trademark the LEAF

Presumably next it will be blank space around the logo

High performance access to file storage

If you thought Apple patenting the rectangle was a gratuitous abuse of intellectual property, you may be pained to hear that Apple has now applied to trademark a leaf.

Specifically, Apple wants to protect the leaf on its company logo. Apple applied for to the European Trademark Registry on 3 December, with the help of London lawyers from Edwards Wildman.

Here's a screengrab of the submitted application:

Apple leaf trademark application, screengrab EU trademark registry

Apple: trademarking the leaf. The white space around the leaf next?

The trademark application covers 10 classes of products including computers, jewellery, educational material, footwear, film streaming services and paper packaging for audio tapes.

So put the brakes on any plans to put sharp-ended tilted ovals on trainers or text books, because if the trademark is granted, you may end up on the receiving end of legal action from Cupertino.

According to the filing, Apple previously submitted a trademark application for the leaf in China.

We've requested a comment from Edwards Wildman, but have received no reply. ®

3 Big data security analytics techniques

More from The Register

next story
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
One year on: diplomatic fail as Chinese APT gangs get back to work
Mandiant says past 12 months shows Beijing won't call off its hackers
Whoever you vote for, Google gets in
Report uncovers giant octopus squid of lobbying influence
Lavabit loses contempt of court appeal over protecting Snowden, customers
Judges rule complaints about government power are too little, too late
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Don't let no-hire pact suit witnesses call Steve Jobs a bullyboy, plead Apple and Google
'Irrelevant' character evidence should be excluded – lawyers
EFF: Feds plan to put 52 MILLION FACES into recognition database
System would identify faces as part of biometrics collection
Putin tells Snowden: Russia conducts no US-style mass surveillance
Gov't is too broke for that, Russian prez says
Ex-Tony Blair adviser is new top boss at UK spy-hive GCHQ
Robert Hannigan to replace Sir Iain Lobban in the autumn
Alphadex fires back at British Gas with overcharging allegation
Brit colo outfit says it paid for 347KVA, has been charged for 1940KVA
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.