Feeds

Tim Cook’s 'One more thing': Apple TV rumor-stoker

Nebulous product refuses to die ... or live

Business security measures using SSL

Apple CEO Tim Cook has dropped the tiniest of hints about the company’s ongoing interest in televisions.

Cook gave an interview to NBC's Brian Williams, portions of which can be seen here, in which he reportedly says, "When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years," adding "It's an area of intense interest. I can't say more than that." The full interview will air a few hours after The Reg clicks Publish on this article.

The tease comes after Apple, as we noted earlier today, announced that it will make some Macs in the USA. That decision, which will cost Cupertino $100m – pocket change, given that it's sitting on a cash mountain billions of dollars high – is placed in context during the interview as Williams explores familiar memes of American businesses having a duty to nourish the nation that birthed them, rather than using cheaper offshore manufacturers.

Cook deflects those arguments by pointing out that plenty of iParts are made in iMerica America, and paints Apple as being as American as hamburgers pizza apple pie.

Whether an Apple TV will enjoy that status is of course entirely unknowable, as is whether Apple really wants to make one or just enjoys playing with the minds of TV manufacturers, fanbois, and securities analysts wondering just how the company will continue to grow at the manic pace it has achieved over the last few years.

One thing that is certain is that by even mentioning Apple's interest in televisions, Cook has given those who like nothing more than circulating Apple rumors reason to start calling obscure east Asian factories, diving into Cupertino dumpsters, and rifling through patent filings.

It's an area of intense interest. The Reg can say no more than that. ®

New hybrid storage solutions

More from The Register

next story
Half a BILLION in the making: Bungie's Destiny reviewed
It feels very familiar - but it's still good
Apple's big bang: iPhone 6, ANOTHER iPhone 6 Plus and WATCH OUT
Let's >sigh< see what Cupertino has been up to for the past year
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
A SCORCHIO fatboy SSD: Samsung SSD850 PRO 3D V-NAND
4Gb/s speeds on a consumer drive, anyone?
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Get your Indian Landfill Android One handsets - they're only SIXTY QUID
Cheap and deafening mobes for the subcontinental masses
Apple's SNEAKY plan: COPY ANDROID. Hello iPhone 6, Watch
Sizes, prices and all – but not for the wrist-o-puter
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.