Feeds

Tim Cook’s 'One more thing': Apple TV rumor-stoker

Nebulous product refuses to die ... or live

Choosing a cloud hosting partner with confidence

Apple CEO Tim Cook has dropped the tiniest of hints about the company’s ongoing interest in televisions.

Cook gave an interview to NBC's Brian Williams, portions of which can be seen here, in which he reportedly says, "When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years," adding "It's an area of intense interest. I can't say more than that." The full interview will air a few hours after The Reg clicks Publish on this article.

The tease comes after Apple, as we noted earlier today, announced that it will make some Macs in the USA. That decision, which will cost Cupertino $100m – pocket change, given that it's sitting on a cash mountain billions of dollars high – is placed in context during the interview as Williams explores familiar memes of American businesses having a duty to nourish the nation that birthed them, rather than using cheaper offshore manufacturers.

Cook deflects those arguments by pointing out that plenty of iParts are made in iMerica America, and paints Apple as being as American as hamburgers pizza apple pie.

Whether an Apple TV will enjoy that status is of course entirely unknowable, as is whether Apple really wants to make one or just enjoys playing with the minds of TV manufacturers, fanbois, and securities analysts wondering just how the company will continue to grow at the manic pace it has achieved over the last few years.

One thing that is certain is that by even mentioning Apple's interest in televisions, Cook has given those who like nothing more than circulating Apple rumors reason to start calling obscure east Asian factories, diving into Cupertino dumpsters, and rifling through patent filings.

It's an area of intense interest. The Reg can say no more than that. ®

Intelligent flash storage arrays

More from The Register

next story
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Back to the ... drawing board: 'Hoverboard' will disappoint Marty McFly wannabes
Buzzing board (and some future apps) leave a lot to be desired
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.