Feeds

Zynga throws chips down on US gambling gambit

Taps up Nevada for online poker licence

The essential guide to IT transformation

To morph gaming into gambling you only need to add the letters 'B' and 'L' and then apply some cold hard cash to the proceedings, so it's hardly surprising to see a bruised Zynga trying to get in on the, er, game.

The publicly-trading outfit, which was recently spurned by one-time close partner Facebook, has reportedly filed a gaming licence application with the Nevada Gaming Control Board in the US.

However, the process is likely to take some time, according to the Wall Street Journal, with Nevada officials taking anything up to 18 months to reach a decision about Zynga based on how well in order its financial house is.

The online gaming company, which created titles such as Words with Friends and Farmville, said it was waiting for a "regulated market" in the US before putting its money where its mouth is in that part of the world.

Nevada is the first state to have begun licensing online outfits to punt poker games within a limited geographical area.

"[T]he broader US market is an opportunity that's further out on the horizon based on legislative developments," said Zynga sales chief Barry Cottle.

Here in the UK, Zynga announced in October this year that it had buddied up with bwin.party to offer real money online poker and casino games to Blighty customers. That service is expected to launch in the first half of 2013 and will operate under bwin.party's Gibraltar gaming licence.

Late last month, Facebook distanced itself from what had been a cosy relationship with Zynga by confirming that the gaming company could no longer cream off users from the dominant social network.

It appeared as though Facebook had lost faith in Zynga - given that the original deal between the pair stated that the lucrative agreement could only stay in place if certain conditions relating to growth targets for monthly unique users of a number of Zynga games could be met.

The company's heavy dependence on Facebook will end in March 2013, so it's hardly surprising to see Zynga chase other potential revenue streams.

Meanwhile, Facebook already offers gambling apps to "responsible" players in Britain. ®

5 things you didn’t know about cloud backup

More from The Register

next story
True fact: 1 in 4 Brits are now TERRORISTS
YouGov poll reveals terrible truth about the enemy within
Microsoft exits climate denier lobby group
ALEC will have to do without Redmond, it seems
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?