Feeds

Zynga throws chips down on US gambling gambit

Taps up Nevada for online poker licence

Designing a Defense for Mobile Applications

To morph gaming into gambling you only need to add the letters 'B' and 'L' and then apply some cold hard cash to the proceedings, so it's hardly surprising to see a bruised Zynga trying to get in on the, er, game.

The publicly-trading outfit, which was recently spurned by one-time close partner Facebook, has reportedly filed a gaming licence application with the Nevada Gaming Control Board in the US.

However, the process is likely to take some time, according to the Wall Street Journal, with Nevada officials taking anything up to 18 months to reach a decision about Zynga based on how well in order its financial house is.

The online gaming company, which created titles such as Words with Friends and Farmville, said it was waiting for a "regulated market" in the US before putting its money where its mouth is in that part of the world.

Nevada is the first state to have begun licensing online outfits to punt poker games within a limited geographical area.

"[T]he broader US market is an opportunity that's further out on the horizon based on legislative developments," said Zynga sales chief Barry Cottle.

Here in the UK, Zynga announced in October this year that it had buddied up with bwin.party to offer real money online poker and casino games to Blighty customers. That service is expected to launch in the first half of 2013 and will operate under bwin.party's Gibraltar gaming licence.

Late last month, Facebook distanced itself from what had been a cosy relationship with Zynga by confirming that the gaming company could no longer cream off users from the dominant social network.

It appeared as though Facebook had lost faith in Zynga - given that the original deal between the pair stated that the lucrative agreement could only stay in place if certain conditions relating to growth targets for monthly unique users of a number of Zynga games could be met.

The company's heavy dependence on Facebook will end in March 2013, so it's hardly surprising to see Zynga chase other potential revenue streams.

Meanwhile, Facebook already offers gambling apps to "responsible" players in Britain. ®

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple ran off to IBM
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.