Feeds

Zynga throws chips down on US gambling gambit

Taps up Nevada for online poker licence

High performance access to file storage

To morph gaming into gambling you only need to add the letters 'B' and 'L' and then apply some cold hard cash to the proceedings, so it's hardly surprising to see a bruised Zynga trying to get in on the, er, game.

The publicly-trading outfit, which was recently spurned by one-time close partner Facebook, has reportedly filed a gaming licence application with the Nevada Gaming Control Board in the US.

However, the process is likely to take some time, according to the Wall Street Journal, with Nevada officials taking anything up to 18 months to reach a decision about Zynga based on how well in order its financial house is.

The online gaming company, which created titles such as Words with Friends and Farmville, said it was waiting for a "regulated market" in the US before putting its money where its mouth is in that part of the world.

Nevada is the first state to have begun licensing online outfits to punt poker games within a limited geographical area.

"[T]he broader US market is an opportunity that's further out on the horizon based on legislative developments," said Zynga sales chief Barry Cottle.

Here in the UK, Zynga announced in October this year that it had buddied up with bwin.party to offer real money online poker and casino games to Blighty customers. That service is expected to launch in the first half of 2013 and will operate under bwin.party's Gibraltar gaming licence.

Late last month, Facebook distanced itself from what had been a cosy relationship with Zynga by confirming that the gaming company could no longer cream off users from the dominant social network.

It appeared as though Facebook had lost faith in Zynga - given that the original deal between the pair stated that the lucrative agreement could only stay in place if certain conditions relating to growth targets for monthly unique users of a number of Zynga games could be met.

The company's heavy dependence on Facebook will end in March 2013, so it's hardly surprising to see Zynga chase other potential revenue streams.

Meanwhile, Facebook already offers gambling apps to "responsible" players in Britain. ®

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.