Feeds

Qualcomm aims its latest chips squarely at China

Enter the low cost, high volume Snapdragon...

Top 5 reasons to deploy VMware with Tegile

US chip giant Qualcomm has taken the wraps off two new Snapdragon processors optimised for the huge Chinese smartphone market as it looks to expand its worldwide footprint and become a top-two player in the market.

The MSM8226 and MSM8626 chipsets will expand the firm’s S4 range and feature the Adreno 305 GP, quad core CPUs, 1080p capture and playback and support for a 13 megapixel camera.

The 28nm designs have been built with the world’s largest smartphone market in mind, where high volume, low cost is usually key to success for handset makers.

“This expanded roadmap provides our customers with a differentiated feature set upon which to build compelling smartphones for budget-conscious consumers,” said Qualcomm EVP Cristiano Amon.

The chipsets feature a WTR2605 multi-mode radio transceiver “optimised to address China specific requirements” including support for TD-SCDMA, CDMA 1xAdv and HSPA+.

TD-SCDMA is the home-grown 3G standard used almost exclusively today by China Mobile, much to the chagrin of fanbois who wish the carrier and Apple would hurry up sort things out so that iPhones work with the Middle Kingdom's premier mobile network.

There’s also support in the new chips for emerging GPS alternatives from Russian (GLONASS) and China (Beidou). Qualcomm's talking up power consumption, too, claiming the WTR2605 transceiver is 40 per cent more power efficient than its previous generation of products.

The firm is obviously looking to build on its growing success in the region powering popular high-end handsets such as the Xiaomi M2 by offering more China-friendly features at a lower price point.

As such, it could ruffle some feathers over at MediaTek, Asia’s largest chip company, which has historically targeted the low-end itself.

Both firms have been climbing the global rankings of late at the expense of their rivals. Qualcomm grew its revenue by over 27 per cent this year to take third spot while Taiwan-based MediaTek burst into the top 20 at number 17 with the biggest leap of all those ranked, according to analyst IHS iSuppli. ®

Remote control for virtualized desktops

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Tim Cook: The classic iPod HAD TO DIE, and this is WHY
Apple, er, couldn’t get parts for HDD models
Apple spent just ONE DOLLAR beefing up the latest iPad Air 2
New iPads look a lot like the old one. There's a reason for that
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Microsoft fitness bands slapped on wrists: All YOUR HEALTH DATA are BELONG TO US
Wearable will deliver 'actionable insights for healthier living'
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
Back to the ... drawing board: 'Hoverboard' will disappoint Marty McFly wannabes
Buzzing board (and some future apps) leave a lot to be desired
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.