Feeds

Qualcomm aims its latest chips squarely at China

Enter the low cost, high volume Snapdragon...

The essential guide to IT transformation

US chip giant Qualcomm has taken the wraps off two new Snapdragon processors optimised for the huge Chinese smartphone market as it looks to expand its worldwide footprint and become a top-two player in the market.

The MSM8226 and MSM8626 chipsets will expand the firm’s S4 range and feature the Adreno 305 GP, quad core CPUs, 1080p capture and playback and support for a 13 megapixel camera.

The 28nm designs have been built with the world’s largest smartphone market in mind, where high volume, low cost is usually key to success for handset makers.

“This expanded roadmap provides our customers with a differentiated feature set upon which to build compelling smartphones for budget-conscious consumers,” said Qualcomm EVP Cristiano Amon.

The chipsets feature a WTR2605 multi-mode radio transceiver “optimised to address China specific requirements” including support for TD-SCDMA, CDMA 1xAdv and HSPA+.

TD-SCDMA is the home-grown 3G standard used almost exclusively today by China Mobile, much to the chagrin of fanbois who wish the carrier and Apple would hurry up sort things out so that iPhones work with the Middle Kingdom's premier mobile network.

There’s also support in the new chips for emerging GPS alternatives from Russian (GLONASS) and China (Beidou). Qualcomm's talking up power consumption, too, claiming the WTR2605 transceiver is 40 per cent more power efficient than its previous generation of products.

The firm is obviously looking to build on its growing success in the region powering popular high-end handsets such as the Xiaomi M2 by offering more China-friendly features at a lower price point.

As such, it could ruffle some feathers over at MediaTek, Asia’s largest chip company, which has historically targeted the low-end itself.

Both firms have been climbing the global rankings of late at the expense of their rivals. Qualcomm grew its revenue by over 27 per cent this year to take third spot while Taiwan-based MediaTek burst into the top 20 at number 17 with the biggest leap of all those ranked, according to analyst IHS iSuppli. ®

Boost IT visibility and business value

More from The Register

next story
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Apple to build WORLD'S BIGGEST iStore in Dubai
It's not the size of your shiny-shiny...
Just in case? Unverified 'supersize me' iPhone 6 pics in sneak leak peek
Is bigger necessarily better for the fruity firm's flagship phone?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?