Feeds

IDC: Windows tablets won't hit 10% market share until 2016

Less than 3% of fondleslab market for 2012

Security for virtualized datacentres

Analyst firm IDC sees Windows-based tablets winning significant market share away from both Android and iOS eventually, but says it won't happen for another several years yet.

According to the latest figures from the company's Worldwide Tablet Tracker, sales of fondleslabs running Windows 7, Windows 8, and Windows RT will only account for 2.9 per cent of the market in 2012, and they aren't expected to hit the 10 per cent mark until 2016.

The new IDC estimates come after widespread reports of slow sales for Windows devices of all kinds, which many analysts have chalked up to an overall downturn in the PC market.

A sluggish market doesn't seem to be a problem for tablet makers, however, because according to IDC, sales of all manner of slabs are accelerating. The company has actually increased its estimate of fondleslab sales for 2012 to 122.3 million units, up from its original forecast of 117.1 million units.

It also boosted its 2013 forecast to 172.4 million units sold, and it says it expect the upward trend to continue throughout the coming years, reaching 282.7 million units by 2016 – more than double the current figure.

"Android tablets are gaining traction in the market thanks to solid products from Google, Amazon, Samsung, and others," said IDC research director Tom Mainelli. "And Apple's November iPad Mini launch, along with its surprise refresh of the full-sized iPad, positions the company well for a strong holiday season."

As it stands, IDC sees Android and iOS virtually neck-and-neck for market share, with Apple expected to retain an advantage of around 10 per cent through 2016.

So where does that leave Microsoft? In not such hot shape, if IDC's figures are to be believed. The company says it expects Windows-based tablets to whittle 3 per cent off of Android's market share and around 4 per cent of Apple's, but not for another four years.

If those estimates prove prophetic, it will be bad news for Microsoft. For one thing, it means the current generation of Windows tablets will essentially be flops. Redmond usually ships a new version of Windows more often than once every four years, so who knows what a Windows fondleslab will even look like in 2016?

And then there's that pesky sales trend we keep hearing about, where analysts predict users will stop buying traditional PCs and laptops as they turn to tablets for more of their general computing needs.

In July, NPD DisplaySearch predicted that device vendors would actually sell more fondleslabs than traditional notebooks beginning in 2016. If that turns out to be true and tablets really are the future of client computing, Microsoft had better hope IDC's 10.3 per cent market share estimate is way off. ®

New hybrid storage solutions

More from The Register

next story
Apple iPhone 6: Missing sapphire glass screen FAIL explained
They just cannae do it in time, says analyst
Half a BILLION in the making: Bungie's Destiny reviewed
It feels very familiar - but it's still good
Oh noes, fanbois! iPhone 6 Plus shipments 'DELAYED' in the UK
Is EMBIGGENED Apple mobile REALLY that popular?
Apple's big bang: iPhone 6, ANOTHER iPhone 6 Plus and WATCH OUT
Let's >sigh< see what Cupertino has been up to for the past year
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Apple's SNEAKY plan: COPY ANDROID. Hello iPhone 6, Watch
Sizes, prices and all – but not for the wrist-o-puter
Get your Indian Landfill Android One handsets - they're only SIXTY QUID
Cheap and deafening mobes for the subcontinental masses
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.