Feeds

Instagram starts filtering out hipster pics on Twitter

Wasn't that into tweeting anyway

Build a business case: developing custom apps

Instagram has disabled the ability of Twitter users to view its photo-futzed images in full, and CEO Kevin Systrom says he eventually wants people to come to his site rather than any other platform.

Systrom says the move is because Instagram has made a number of improvements in its own site and apps, and it thinks users will prefer being able to view oddly filtered photographs that way.

Twitter confirmed that Instagram has disabled its integration with Twitter cards on Wednesday.

"I think this is an evolution of where we are with where we want links with our content to go," Systrom told the LeWeb technology conference on Wednesday, the Wall Street Journal reports. "We want that to be on Instagram.com because we think that's a better user experience," he said.

Instagram's purchase by twitter rival Facebook has nothing to do with it, of course.

"The large majority of our photos are actually shared to Facebook and to Twitter, this is more of a one-off trying to figure out specifically with our Twitter integration what it should look like," Systrom said, possibly ironically. "Twitter and Instagram both want the best user experience, and both agree our current implementation is not the correct experience for users."

Ever since Facebook's Mark Zuckerberg took the apparently personal decision to plunk down nearly a billion dollars for the faded-pic free service, there have been predictions that other social networking firms were going to find it more difficult to work with the Instagram team. Facebook made all sorts of reassuring comments to regulators about the merger, but the screws are slowly tightening on the competition.

Meanwhile, the absorption of the hipsters is progressing, with last month's launch of Instagram web profiles that look more than a little like Facebook pages. Facebook is also currently working to change its terms and conditions to allow easier sharing of Instagram and other affiliate data.

Instagram currently claims over 27 million users of its recently upraded iOS app, and it got around to releasing an Android version in May, which garnered over a million downloads in the first 24 hours.

With a growing app base and a need to start owning its customers more so that Facebook can see a return on investment, it looks like users are going to be encouraged to shift away from too much integration with other platforms.

But it's not as though Twitter has much to complain about Instagram's move, since it is quite fond of using similar tactics itself. The company is currently helping the FTC with their inquiries into whether or not the firm's blocking of UberMedia and other competitors last year was anticompetitive. ®

Boost IT visibility and business value

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?