Feeds

AWS to ISVs: Let us vaporise your Windows apps

Will Azure get the blues?

Combat fraud and increase customer satisfaction

Hot on the heels of its announcement that cloudy Widows Server instances are now available in its EC2 service, Amazon Web Services has started to court developers whose applications run on Microsoft’s servers.

The cloudy company’s pitch is that if an ISV’s app is in the AWS marketplace, ISVs can get into the software-as-a-service caper with a minimum of effort. ISVs will also be exposed to the hordes of folks who trawl the AWS online catalogue every day, which will in turn mean customers use applications almost without thinking and developers will “find that the sales cycle is dramatically shortened … decisions that once took days or weeks now take just minutes.”

While Amazon is keen to give the impression that ISVs’ bank balances will start to inflate with almost no effort mere moments after they enter the marketplace, entry to the online store is not open to everyone.

The following prerequisites, for example, must be met before ISVs start the work of packaging their programs for consumption on AWS:

  • Sell mature, production software that has been publicly available for at least 9 months
  • Sell business and development software in one of our supported categories
  • Have a strong track record of customer satisfaction and customer support with at least 10 reference-able customers
  • Put an emphasis on strong and clear business operations and ethics
  • Prioritize keeping their software current and virus-free
  • SaaS sellers should ensure that their product is hosted on AWS infrastructure

The AWS marketplace currently hosts just four apps that have jumped through those hoops - - Parallels Plesk , Quest Toad, MicroStrategy and SAP Afaria – but the company promises “ many more in the pipeline for release in the near future.”

Also in the pipeline, one imagines, is some competitive tension between AWS and Microsoft’s Azure service. Redmond’s preference is surely for Windows developers to go all-in with Azure when contemplating cloud and/or software-as-a-service deployments for their wares.

AWS’ carrot for developers, other than the promise of an instant and eager customer base, is that its free tier now includes Windows Server. That means 750 hours of free server playtime ISVs can use to vaporise their wares. Azure has a similar offering, but it lasts just 90 days. AWS’ free tier allows new customers to spread the 750 hours across a year. ®

3 Big data security analytics techniques

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Kingston DataTraveler MicroDuo: Turn your phone into a 72GB beast
USB-usiness in the front, micro-USB party in the back
AMD's 'Seattle' 64-bit ARM server chips now sampling, set to launch in late 2014
But they won't appear in SeaMicro Fabric Compute Systems anytime soon
Microsoft's Nadella: SQL Server 2014 means we're all about data
Adds new big data tools in quest for 'ambient intelligence'
BOFH: Oh DO tell us what you think. *CLICK*
$%%&amp Oh dear, we've been cut *CLICK* Well hello *CLICK* You're breaking up...
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.