Feeds

Adobe's revenge on Steve Jobs: HTML5

Bloated Flash daddy offers web a new hope

Internet Security Threat Report 2014

Open ... and Shut Despite significant investments from Microsoft, Google, and others, HTML5 remains not quite good enough for a range of apps. So says Mark Zuckerberg, but I also heard that this week from the chief technology officer of a large media company. Rather than gloat over HTML5's long road to native app parity, though, he fretted about how much money is being wasted rebuilding the same app multiple times for disparate platforms.

In other words, HTML5's as-yet unfulfilled promise is minting money for app development shops.

In fact, Vision Mobile's most recent developer survey highlights this fact. For every Rovio making millions on Angry Birds, there are hordes of development shops making money building apps for others. How much more? More than 3 times:

Again, a fair amount of the third-party app development market derives from redundant development of the same app for different platforms, not all of which will even pay equal dividends, as Vision Mobile's survey further demonstrates:

The technology executive with whom I spoke was fed up with the state of affairs, but what's the alternative? After all, as Noah Broadwater, vice president of Information Services at Sesame Workshop, has pointed out, while enterprises "don't want to build the same thing over and over again," they don't have much choice so long as HTML5 remains comparatively weak for rich interactivity, video, and other features, and HTML5 continues to evade standardisation. It's "annoying," he argues, that an HTML5 standard still doesn't exist.

My hope? The company that gave us Flash, Adobe, has jumped into HTML5 with both feet, buying Nitobi, the sponsor of the popular PhoneGap project, and releasing a promising set of HTML5 authoring tools. Adobe, once pilloried by Steve Jobs for inflicting bloated Flash on the industry, may come back to haunt Apple by replacing native iOS development with serious HTML5 development tools. Apple was one of the earliest advocates for HTML5, and Steve Jobs chided Adobe for its proprietary approach to Flash.

But Adobe may have the last laugh, if its HTML5 tools work as advertised (so far, so good) and it is able to advance the state of the art for HTML5 functionality. These are two big "ifs", but for Broadwater, my CTO friend, and other enterprises tired of paying for the excessive inefficiency of fragmented native app development, Adobe offers hope. ®

Matt Asay is vice president of corporate strategy at 10gen, the MongoDB company. Previously he was SVP of business development at Nodeable, which was acquired in October 2012. He was formerly SVP of biz dev at HTML5 start-up Strobe (now part of Facebook) and chief operating officer of Ubuntu commercial operation Canonical. With more than a decade spent in open source, Asay served as Alfresco's general manager for the Americas and vice president of business development, and he helped put Novell on its open source track. Asay is an emeritus board member of the Open Source Initiative (OSI). His column, Open...and Shut, appears three times a week on The Register. You can follow him on Twitter @mjasay.

Beginner's guide to SSL certificates

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Microsoft to bake Skype into IE, without plugins
Redmond thinks the Object Real-Time Communications API for WebRTC is ready to roll
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
Mozilla: Spidermonkey ATE Apple's JavaScriptCore, THRASHED Google V8
Moz man claims the win on rivals' own benchmarks
Yes, Virginia, there IS a W3C HTML5 standard – as of now, that is
You asked for it! You begged for it! Then you gave up! And now it's HERE!
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Ubuntu 14.10 tries pulling a Steve Ballmer on cloudy offerings
Oi, Windows, centOS and openSUSE – behave, we're all friends here
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.