British biz gets one in five of its pounds from the INTERNET
Even though 1 in 5 firms still don't have a website
Almost one in five pounds pulled in by UK business came through an online sale, the Office of National Statistics has found.
Nineteen per cent of UK sales revenues came through ecommerce, states the ONS's report on E-commerce and ICT activity in 2011. That means that e-sales pulled in £483 billion to the British economy in 2011. Ecommerce as a percentage of total UK sales revenue has crept up from 18 per cent in 2010.
Website sales to consumers were 5 per cent of total turnover in 2011, with the rest attributable to sales to business. The sector making most use of e-sales was Wholesale, which netted 31 per cent of online sales pounds from consumers, and 40 per cent of the UK's online sales revenue from business.
The manufacturing sector was making strong use of e-commerce too - taking 40 per cent of e-sales to business.
When it came to online consumer pounds, Britain's information and communication industry performed well, pulling in 16 per cent of the total pie. Retail took 14 per cent, Transport and storage took 10 per cent.
The construction, food and accommodation sectors saw the lowest percentage of their sales come through the internet.
Value of ecommerce sales to different sectors, from the ONS 2011 report
The UK keeps its position as one of the most ecommerce-centric countries in Europe. In 2010 data the UK is joint fifth with Norway for penetration of ecommerce. Behind Finland, Sweden, Hungary and the Czech Republic at the top of the list, where 25 per cent of sales are conducted through the internet.
The ONS also found that 93 per cent of businesses had broadband internet and 81 per cent had a website.
The largest businesses nab the bulk of ecommerce sales: those in the 1000 or more employees bracket. In 2011, these businesses made up almost half (46 per cent) of all ecommerce sales. ®
Re: Even though 1 in 5 firms still don't have a website
Whilst I agree with you in principle businesses dont necessarily need an interactive website. I looked online for local christmas tree farms local to me at the weekend. The one that had a web presence with a google map got my business. I did actually mention it to the guy who pointed to his son and said "he said it would be a good idea for a website".
Same as a butcher. Does he open on saturday afternoon? Is is worth me going or simply nipping to asda later in the day? Was the newspaper shop a tobacconist too or just a shop? Can I get my father some more pipe tips from there or not (I never go to newsagents so ive no idea).
A very simple webpage can generate a surprising amount of business when people search for local stuff.
And many small mfg websites are s**t
The UK has some amazing engineering skills that could supply goods or services to customers anywhere. That back street lockup might actually be doing half its business with South Korea for example.
AFAIK their attitudes seems to be roughly "We know all our customers and they know us so we put something up there because we felt we had to." I'd call it parochial, but I'm not sure how many of them could spell it.
Which means when they next big customer they have never dealt with before goes looking for a new supplier (probably these day with a web search for a quick look) they will be passed completely by.
Fapbook is not a choice. They don't plan parties or organise holidays.
Re: It works
Yes it does work, I have just been looking for a company to carry out some repairs to our company entrance doors and I found a local company with a photo of a set of doors, that they supply, very much like ours. I don't want the hassle of ringing round trying to explain to some bimbo on the reception phone what our doors are like in the hope that they could possibly do the work.
Well over 50% of our business now comes via our website.