Feeds

Hold the front page for ETERNITY: Murdoch kills The Daily

Nobody wanted an iPad full of Rupert

The Essential Guide to IT Transformation

Rupert Murdoch is closing The Daily, the world's first iPad-only newspaper, less than two years after its grand launch. The press baron's News Corp worked closely with Apple to develop the title, which went on sale in February 2011 some nine months after the iPad itself made its debut.

The original circulation target was 500,000 paid-for subscriptions - an ambitious goal as only seven US newspaper titles achieve that even with their digital subscriptions included. Only two US newspapers have digital subscriber bases over 200,000 - the Wall Street Journal with 794,594 and the New York Times with 896,532, according to auditors. Murdoch's digital-only title employed about 150 staff until 50 people were laid off in July.

These are the good bits, apparently

In a press release, the media group explained:

From its launch, The Daily was a bold experiment in digital publishing and an amazing vehicle for innovation. Unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term.

More recently, editions of the The Daily for the Galaxy Tab and Facebook were produced. It didn't help.

A look at the highlights - see the screenshot above - or its blog indicates why it struggled: it had failed to find a voice. The affluent profile of iPad owners isn't an easy target with the formula that's known to work: the showbiz scuttlebutt and cellulite-chasing paparazzi shots flourishing in the right-hand column of the Daily Mail's website. What's left? Generic human interest stories, and they're not hard to find on the web for free. ®

Build a business case: developing custom apps

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Chips are down at Broadcom: Thousands of workers laid off
Cellphone baseband device biz shuttered
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.