Feeds

Google+ exec declares Facebook 'social network of the past'

Ads are just so wrong, says man who lives on ad money

Remote control for virtualized desktops

If you're looking for disingenuous quotation of the week then Vulture Central wouldn't blame you for looking no further than Google+ boss Bradley Horowitz. The exec not only described Facebook as the "social network of the past" but also labelled Mark Zuckerberg's ad strategy as "intrusive".

He went on, while talking at a Business Insider conference in New York, to describe online social connections as a "sacred space" that shouldn't be interrupted by ads as they are on Facebook, which - like Google - derives the vast majority of its revenue from advertising.

The end goal, of course, is for Horowitz to shepherd more people into Google+, which now automatically signs up any new Gmail users to the service that is still trying to compete with Facebook. If those new subscribers want out, they have to explicitly say "no thanks".

Horowitz continued his dig against Facebook by saying that ads clumsily shoved in the company's News Feed were akin to a sandwich board man cutting in on a confab between a bloke and his daughter.

We're struggling to see the comparison, however, given that Facebook is front-and-centre a free-content network for punting ads. A father and his kid sat in a park having a private conversation is obviously a very different thing indeed. That's because there is no expectation of someone trying to flog something in such a situation.

Horowitz was super-keen on talking up the idea of social recommendations - which is marketing babble for ads2.0 - being more powerful than adverts when it comes to sharing stuff on such networks.

"It turns out recommendations are very valuable to users without compromising the user experience," Horowitz claimed. He went on to snidely remark:

"We don't have to make next week's payroll by jamming ads at users."

But what we'd really like is for Horowitz to put his money where his mouth is and break out those details about exactly how much revenue is buzzing from Google+. Apparently, it now has 400 million registered users - with around 100 million of them visiting the site at least once a month ... ®

Beginner's guide to SSL certificates

More from The Register

next story
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
'Internet Freedom Panel' to keep web overlord ICANN out of Russian hands – new proposal
Come back with our internet! cries Republican drawing up bill
What a Mesa: Apple vows to re-use titsup GT sapphire glass plant
Commits to American manufacturing ... of secret tech
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.