Feeds

Google+ exec declares Facebook 'social network of the past'

Ads are just so wrong, says man who lives on ad money

5 things you didn’t know about cloud backup

If you're looking for disingenuous quotation of the week then Vulture Central wouldn't blame you for looking no further than Google+ boss Bradley Horowitz. The exec not only described Facebook as the "social network of the past" but also labelled Mark Zuckerberg's ad strategy as "intrusive".

He went on, while talking at a Business Insider conference in New York, to describe online social connections as a "sacred space" that shouldn't be interrupted by ads as they are on Facebook, which - like Google - derives the vast majority of its revenue from advertising.

The end goal, of course, is for Horowitz to shepherd more people into Google+, which now automatically signs up any new Gmail users to the service that is still trying to compete with Facebook. If those new subscribers want out, they have to explicitly say "no thanks".

Horowitz continued his dig against Facebook by saying that ads clumsily shoved in the company's News Feed were akin to a sandwich board man cutting in on a confab between a bloke and his daughter.

We're struggling to see the comparison, however, given that Facebook is front-and-centre a free-content network for punting ads. A father and his kid sat in a park having a private conversation is obviously a very different thing indeed. That's because there is no expectation of someone trying to flog something in such a situation.

Horowitz was super-keen on talking up the idea of social recommendations - which is marketing babble for ads2.0 - being more powerful than adverts when it comes to sharing stuff on such networks.

"It turns out recommendations are very valuable to users without compromising the user experience," Horowitz claimed. He went on to snidely remark:

"We don't have to make next week's payroll by jamming ads at users."

But what we'd really like is for Horowitz to put his money where his mouth is and break out those details about exactly how much revenue is buzzing from Google+. Apparently, it now has 400 million registered users - with around 100 million of them visiting the site at least once a month ... ®

5 things you didn’t know about cloud backup

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Mozilla's 'Tiles' ads debut in new Firefox nightlies
You can try turning them off and on again
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Banking apps: Handy, can grab all your money... and RIDDLED with coding flaws
Yep, that one place you'd hoped you wouldn't find 'em
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
Primetime precrime? Minority Report TV series 'being developed'
I have to know. I have to find out what happened to my life
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Gartner critical capabilities for enterprise endpoint backup
Learn why inSync received the highest overall rating from Druva and is the top choice for the mobile workforce.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.