Feeds

Black Eyed Peas star pitches pricey iPhone cam add-on

Will.i.am thinks he's worth it

Gartner critical capabilities for enterprise endpoint backup

Black Eyed Peas frontman Will.i.am has revealed the "i.am+" case for iPhones, which launches next month for those with more money than music taste.

The i.am+ will come in two iPhone 4/4S flavours at first, with the basic "C.4 contemporary" model, setting punters back £199. This features interchangeable lenses for standard, fish-eye and zoom capabilities, adds a chunky flash and makes a phone look distinctly snapper-like.

i.am+ C.4 contemporary

With many attachable iPhone lenses on t'interweb for less than a tenner - which aside from minimalist designs, appear to serve an near-identical purpose - Will.i.am's price tag does seem a smidgin on the steep side.

And while this is a completely separate venture, the performer is Intel's "Director of Creative Innovation", so surely you'd expect something a little more, er... innovative?

OK, the inclusion of a slide-out keyboard - which comes with the "V.4 vintage" version for an additional £100 - does bring this glorified iPhone case a little redemption, but with it comes a whole lot of tacky gold trim.

i.am+ V.4 vintage

Perhaps I'm the last person to trust when it comes to street cred assessments, but that look surely makes an iBlower more Del Boy than Tommy Boy.

Either way, if you're a tempted Will.i.am fan, you'll be pleased to know these i.am+ cases go on sale from 6 December, initially exclusive at London's Selfridges.

A version for iPhone 5 will follow in 2013 with a dedicated 14Mp sensor and flash. According to the pop star himself, that's where the magic lies as it will transform the 8Mp camera into a 14Mp one, with an all-new sensor and flash.

“You dock you phone into our device and it turns you smartphone into a genius-phone", said the 'creative innovator'. ®

Next gen security for virtualised datacentres

More from The Register

next story
Reg man looks through a Glass, darkly: Google's toy ploy or killer tech specs?
Tip: Put the shades on and you'll look less of a spanner
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Apple promises to lift Curse of the Drained iPhone 5 Battery
Have you tried turning it off and...? Never mind, here's a replacement
Now that's FIRE WIRE: HP recalls 6 MILLION burn-risk laptop cables
Right in the middle of Burning Mains Man week
Apple's iWatch? They cannae do it ... they don't have the POWER
Analyst predicts fanbois will have to wait until next year
HUGE iPAD? Maybe. HUGE ADVERTS? That's for SURE
Noo! Hand not big enough! Don't look at meee!
Samsung Gear S: Quick, LAUNCH IT – before Apple straps on iWatch
Full specs for wrist-mounted device here ... but who'll buy it?
AMD unveils 'single purpose' graphics card for PC gamers and NO ONE else
Chip maker claims the Radeon R9 285 is 'best in its class'
One step closer to ROBOT BUTLERS: Dyson flashes vid of VACUUM SUCKER bot
Latest cleaner available for world+dog in September
prev story

Whitepapers

Best practices for enterprise data
Discussing how technology providers have innovated in order to solve new challenges, creating a new framework for enterprise data.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?