Feeds

Black Eyed Peas star pitches pricey iPhone cam add-on

Will.i.am thinks he's worth it

SANS - Survey on application security programs

Black Eyed Peas frontman Will.i.am has revealed the "i.am+" case for iPhones, which launches next month for those with more money than music taste.

The i.am+ will come in two iPhone 4/4S flavours at first, with the basic "C.4 contemporary" model, setting punters back £199. This features interchangeable lenses for standard, fish-eye and zoom capabilities, adds a chunky flash and makes a phone look distinctly snapper-like.

i.am+ C.4 contemporary

With many attachable iPhone lenses on t'interweb for less than a tenner - which aside from minimalist designs, appear to serve an near-identical purpose - Will.i.am's price tag does seem a smidgin on the steep side.

And while this is a completely separate venture, the performer is Intel's "Director of Creative Innovation", so surely you'd expect something a little more, er... innovative?

OK, the inclusion of a slide-out keyboard - which comes with the "V.4 vintage" version for an additional £100 - does bring this glorified iPhone case a little redemption, but with it comes a whole lot of tacky gold trim.

i.am+ V.4 vintage

Perhaps I'm the last person to trust when it comes to street cred assessments, but that look surely makes an iBlower more Del Boy than Tommy Boy.

Either way, if you're a tempted Will.i.am fan, you'll be pleased to know these i.am+ cases go on sale from 6 December, initially exclusive at London's Selfridges.

A version for iPhone 5 will follow in 2013 with a dedicated 14Mp sensor and flash. According to the pop star himself, that's where the magic lies as it will transform the 8Mp camera into a 14Mp one, with an all-new sensor and flash.

“You dock you phone into our device and it turns you smartphone into a genius-phone", said the 'creative innovator'. ®

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.