Feeds

Harley allows Apple to use 'Lightning' brand on 'playthings'

Bikers keep rights for lace, ribbons, flowers and bows

Choosing a cloud hosting partner with confidence

Apple has acquired the trademark "Lightning" from motorbike makers Harley Davidson, but only for use on a limited set of goods and services, a European trademark filing has revealed. The financial terms of the deal were not disclosed.

Apple was granted two European registrations for the "Lightning" trademark last week. The legendary motorbike brand only partially transferred the trademark to Apple, which means it could use the Lightning name in the future. The trademark applications are filed under numbers 011399821 and 011399862.

Cupertino is using the name for its Lightning connector, a super-fast data and power link introduced in September for the latest iPhone, iPads and iPods, replacing the usual 30-pin connector.

Apple's first registration - trademark number 011399821 - covers eyeglasses, goggles, wiring, voltage regulators, audio and video equipment, computer software and other gear. Interesting that motorcycle electrical parts are included in this - is Apple thinking of making iPod docks for hogs?

The second registration covers the use of the word Lightning for "goods or playthings", ranging from lottery tickets to er, rocking horses... and fishing rods and tackle, presumably for the massive fanboi flyfisher market segment.

Apple CAN'T use it for artificial flowers, shoe buckles or mittens. Here's a list of things that Apple can't market under the name Lightning - as Harley Davidson still owns the rights:

Harley Davidson's lightning trademark, screengrab European trademarks office

Harley Davidson's lightning trademark, screengrab European trademarks office

Harley Davidson's intellectual property arm is HD Michigan, which is listed on the trademark.

From the trademark history, it looks like Harley has fought off companies in the past who wanted to use "Lightning" for computer and audio products before, saying it would cause brand confusion.

But since Harley hasn't managed to slap the name on a bike yet, it must have reckoned it might as well cash in while it can. ®

Intelligent flash storage arrays

More from The Register

next story
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Chipmaker FTDI bricking counterfeit kit
USB-serial imitators whacked by driver update
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.