Feeds

One in 10 Brit smartphone owners 'can't afford' to pay for apps

Beggared themselves buying iPhones, now can't find 69p

Beginner's guide to SSL certificates

Brits like smartphones, but half of them don't like paying for apps and two-fifths of those who've downloaded one say they'd never hand over cash for the privilege.

The numbers come from MyVoucherCodes, which asked 2,611 British app downloaders what they thought the apps were worth, with only 27 per cent saying they regularly paid for software (spending an average £5.20 a month) while the rest used the free stuff so abundant in all the app stores.

Of the four in 10 survey respondents who said they'd never pay for an app, a 29 per cent slice (totalling 10 per cent of all respondents) said it was because they couldn't afford them, while the remaining 71 per cent said it was because the software was "overpriced".

Americans, meanwhile, are using their mobiles for just about everything, according to the latest figures from Pew Internet (PDF, less interesting than one might imagine). A third are now banking on their mobile phones, and a similar number turn to the mobile internet when seeking medical advice, which is a scary thought.

The increased use of internet services on phones - which according to the survey has hit 44 per cent - shouldn't be surprising. Phones are much better at displaying websites than they used to be and websites are increasingly phone-friendly. Pew, which spoke to 2,582 Americans, also reckons the use of a phone to capture photographs and video is on the rise, now at 82 per cent.

Forty-three per cent of Americans have apparently downloaded apps onto their phones, but Pew didn't note what proportion of them had paid for the content, though it does tell us that rich people are more likely to download apps - 57 per cent of those with an income greater than $75,000, compared to 32 per cent of those earning less than $30,000 - but that's probably because rich people have better phones.

MyVoucherCodes didn't break down the phone models either, though previous studies and app store statistics have shown Android users to be more inclined towards freebies than iOS users. Some of that will be down to the historical lack of international payment gateways on Google Play (which promoted Angry Birds to go free) and Google's decision to let those without a credit card download free apps. ®

Remote control for virtualized desktops

More from The Register

next story
Be real, Apple: In-app goodie grab games AREN'T FREE – EU
Cupertino stands down after Euro legal threats
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Bada-Bing! Mozilla flips Firefox to YAHOO! for search
Microsoft system will be the default for browser in US until 2020
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Internet Security Threat Report 2014
An overview and analysis of the year in global threat activity: identify, analyze, and provide commentary on emerging trends in the dynamic threat landscape.