Feeds

Mall lurk man: Apple smashes Microsoft in Black Friday fondle wars

Mini Apple list from Minneapolis may scale up

Secure remote control for conventional and virtual desktops

Anecdotal evidence suggests Apple may have beaten Microsoft in the Black Friday faceoff for consumers' dollars.

A Wall St analyst performed an comparative report at the iconic mega-retail palace Mall of America, in Minneapolis, Minnesota. He found that on on 23 November, shoppers at Apple’s store in the famous mall bought an average of 17.2 items per hour, versus the 3.5 items that were purchased at Microsoft’s store, located just opposite the Apple shop.

Piper Jaffray senior research analyst and managing director Gene Munster said none of the goods bought at Microsoft’s store were Surface tablets, with all but two of the purchases being games for Redmond’s Xbox.

Munster and his team claimed 11 iPads sold per hour at the Apple store, down from 14.8 on Black Friday 2011. According to Munster, foot traffic was higher at the Apple store than a year ago, growing 31 per cent.

It's not clear how scientific the reported analysis is, but it seems to have become an annual event for Munster to stake out the Mall of America the day after Thanksgiving. The Mall of America boasts more than 500 shops, 50 restaurants, seven nightclubs and 14 film theatres. Some will be tempted to extrapolate these rather ad hoc observations of one shopping centre - albeit the United States most famous one - into something more representative and meaningful as it suits the building narrative of disappointing early Windows 8 tablet sales. But the real test will be when the quarter's numbers are reported in January.

The Financial Times, meanwhile, reported that next year’s anticipated opening of UK and European Microsoft retail stores would depend on the performance of the US outlets. Microsoft opened its first store three years ago, in October 2009, in Scottsdale, Arizona. The company today has 32 outlets. ®

Website security in corporate America

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Bono: Apple will sort out monetising music where the labels failed
Remastered so hard it would be difficult or impossible to master it again
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.