Feeds

Facebook tries to stop its staff using iPhones in 'dogfood' push

Need to appeal to the non-beret-wearing user

Application security programs and practises

Facebook's campaign against the Apple iPhone has moved up a notch: staff are urged to grab an Android gadget and bug test the social network's mobile app as more punters plump for Google's operating system.

Facebook employees are now told to eat their own "droidfood" - a reference to the software development approach of using one's own product - and tech support is offered for those taking the plunge. Charts using IDC numbers show how Android devices will comprehensively dominate the market by 2016, and Facebook is justifiably worried that iPhone-touting staff will be increasingly disconnected from their users.

The social network's worker bees are expected to be beta testers too, apparently reporting bugs though an automated process triggered by violently shaking the handset - the "rage shake" - but if all the staff are using iPhones then the testing is far from complete, which is why Facebook would like to see more Android handsets around the office.

But it's not just about finding bugs: Facebook is converting itself into a mobile platform and its programmers need to understand how ordinary users experience the service, something only possible by using similar hardware themselves.

Mobile network O2, when your correspondent worked for it many years ago, required staff in the devices department to change handsets every two months, which was a pain but ensured employees got a feel for the devices customers were using rather than just playing with the latest and greatest hardware.

Facebook told TechCrunch that it ultimately lets workers select their preferred handset platform, but it isn't beyond pushing them in the right direction in the hope of maintaining a balance of platforms amongst the beta-tester group employees. ®

The Power of One eBook: Top reasons to choose HP BladeSystem

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.