Barclays Bank buys 8,500 Apple iPads in one go
Bank's ranks thank bosses for fondle-slabbin' workplace
Barclays Bank has bought no less than 8,500 Apple slabs of fondling loveliness in one go, The Channel can reveal.
The buy, made with dealer Insight UK, is believed to be one of the largest roll outs of the iPad or indeed any tablet in the UK finance sector, and signals the growing acceptance of the tab tech in corporate land.
A PR mouthpiece at Barclays told us that staff had demanded the reassuringly expensive pad over any other shiny devices - clearly there are a lot of fanbois in the bank's ranks.
She said the device will be used "to assist our branch colleagues to interact with customers, improving the customer experience".
"We investigated a number of different tablet options and in this instance, we concluded that iPads were the best solution for their specific needs. We are now starting to use these across Barclays branches in the UK," she said.
Barclays did not provide any detailed explanation on why it opted for Apple as opposed to one of the also-ran devices, but it is planning to use an app called Mortgage Brain that was specially designed for the iPad.
Mortgage Brain is jointly owned by six banks including Barclays Woolwich, RBS, Virgin Money, Santander, Lloyds TSB and Nationwide.
Mark Lofthouse, chief exec at Mortgage Brain, told FT Adviser the app was specifically targeted at all mortgage brokers and can scan the entire market for available options.
In a statement sent to The Channel, Insight EMEA president Stuart Fenton, refused to comment on any one customer but said: "I can confirm we are seeing significant interest in the take up of Apple iPads in large enterprise". ®
What's that I hear?
The sound of a thousand admins all crying out at once...
For branch use
I've been in a modern branch (Canary Wharf). The floor walkers use these to organize visits with the personal bankers. Why they felt the need to develop a custom iOS appp for that over a web application is beyond me. But hey, it's a bank, money to burn I guess.
"staff had demanded"
Went into a Barclays branch. I was served by the IT manager. He introduced me to his colleague, the IT manager. She pointed out the three IT managers that she works with, while an IT manager stopped by to dust the desk.
My guess is that they will use it in branch for those sit downs the mortgage advisor has with the customer. They won't be replacing a users primary PC as such just an addendum to make the customer more comfortable and engaged with the seller.
Cheap at the price in that case.
Makes a lot more sense than at a desk with a desktop / laptop with a mouse - more personal, easier to use etc.