Feeds

APPLE goes on crazy, price-SLASHER Black Friday RAMPAGE

Discounts kit by a whopping, er, 8%

Intelligent flash storage arrays

On the day when stores slash prices and punters queue for hours to sweep up tech bargains, Apple has slightly reduced prices on its iPads and MacBooks. Black Friday is bargain bonanza day in the US - and increasingly, the UK - and Apple has tentatively joined the cost-cutting orgy with some 8 to 9 per cent discounts. Form an orderly queue.

In Apple's modest offerings there are no discounts on iPhone, iMacs or iPad Minis, but it's probably a good day to pick up a MacBook Air.

Today only, the $499 iPad with retina display gets an 8.2 per cent price cut, taking it to $458, saving punters $41.

If you wish to spend the change on a smart case for your new fondleslab, it's only $34 in the Apple Store today, down $15 from $49. And you'll have $7 of savings left from the original price to go wild with.

The iPad 2 is now $368, saving buyers $31 on the normal price. And there are decent discounts on the MacBook lines.

Apple MacBook Air 13in Ivy Bridge 2012

Black Friday: A good day to buy a MacBook Air - the price is down by 10 per cent

All MacBooks are down $101, a saving that shows up best for the MacBook Air, which is down to $898 today from $999 - a cut of 10.1 per cent.

The standard MacBook Pro is down 8.4 per cent from $1,199 to $1,098.

The MacBook Pro with retina display costs $1,598 today instead of $1,699, a fall of 6 per cent.

No discounts on the iPhone 5, which doesn't even sell contract-free in the States, but you can get $31 off the latest iPod Touch - taking it to $268. Percentage reductions are bigger on lower-cost accessories: the Magic Mouse and wireless keyboards are both down 16 per cent to $58, while EarPods are down 25 per cent to $22.

The discounts are being offered out worldwide - Brits have similar 7 to 8 per cent discount on the same range of products - iPads, MacBooks and accessories.

Apple is not likely to break the bank offering these 8 per cent discounts: the Apple profit margin - across all its whole business - is a very comfortable 25 per cent. ®

See all US Black Friday offers here or here for the UK

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
Xiaomi boss snaps back at Jony Ive's iPhone rival 'theft' swipe
I'll have a handset delivered. Judge us after you try us...
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.