Feeds

APPLE goes on crazy, price-SLASHER Black Friday RAMPAGE

Discounts kit by a whopping, er, 8%

Gartner critical capabilities for enterprise endpoint backup

On the day when stores slash prices and punters queue for hours to sweep up tech bargains, Apple has slightly reduced prices on its iPads and MacBooks. Black Friday is bargain bonanza day in the US - and increasingly, the UK - and Apple has tentatively joined the cost-cutting orgy with some 8 to 9 per cent discounts. Form an orderly queue.

In Apple's modest offerings there are no discounts on iPhone, iMacs or iPad Minis, but it's probably a good day to pick up a MacBook Air.

Today only, the $499 iPad with retina display gets an 8.2 per cent price cut, taking it to $458, saving punters $41.

If you wish to spend the change on a smart case for your new fondleslab, it's only $34 in the Apple Store today, down $15 from $49. And you'll have $7 of savings left from the original price to go wild with.

The iPad 2 is now $368, saving buyers $31 on the normal price. And there are decent discounts on the MacBook lines.

Apple MacBook Air 13in Ivy Bridge 2012

Black Friday: A good day to buy a MacBook Air - the price is down by 10 per cent

All MacBooks are down $101, a saving that shows up best for the MacBook Air, which is down to $898 today from $999 - a cut of 10.1 per cent.

The standard MacBook Pro is down 8.4 per cent from $1,199 to $1,098.

The MacBook Pro with retina display costs $1,598 today instead of $1,699, a fall of 6 per cent.

No discounts on the iPhone 5, which doesn't even sell contract-free in the States, but you can get $31 off the latest iPod Touch - taking it to $268. Percentage reductions are bigger on lower-cost accessories: the Magic Mouse and wireless keyboards are both down 16 per cent to $58, while EarPods are down 25 per cent to $22.

The discounts are being offered out worldwide - Brits have similar 7 to 8 per cent discount on the same range of products - iPads, MacBooks and accessories.

Apple is not likely to break the bank offering these 8 per cent discounts: the Apple profit margin - across all its whole business - is a very comfortable 25 per cent. ®

See all US Black Friday offers here or here for the UK

Boost IT visibility and business value

More from The Register

next story
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
Apple analyst: fruity firm set to shift 75 million iPhones
We'll have some of whatever he's having please
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.